Some Advantages Of A Company Blog

There are many advantages to a blog about your company and its industry

. Any company, big or small, can benefit from a well-written, relevant blog--one that reflects who the company is and what it does in a meaningful way. It is also crucial for the content to objectively benefit the consumer/industry reader by being informative and targeting its intended audience.

Build consumer trust.

A blog can connect on a personal level to people. Reading what employees of a company have to say about the industry and its news as well as about what is going on within the company makes customers feel like they are getting a very personal peek into the company. It will help your company to build the trust of consumers, as long as the blog remains objectively useful and entertaining, and does not overtly plug your company.

It also gives your company an online 'face'. Through a blog people realize that your company is not just an entity. It consists of a whole variety of people, which seems much more approachable than just a company name.

Generate traffic to your company website that you may not otherwise have gotten.

The contents of a blog, especially as it becomes better and better known as more people link to it, can draw people who normally would have no reason to visit your site. Maybe they are people with an interest in the industry but no immediate need for the service or product you offer; the more people who visit your site the better. And if people find your blog useful to them, eventually your blog and your website may become a well-known place to find good analysis and news of the industry, making your site an industry hotspot and putting your company on the map.

Your blog can also be an SEO tool. You can choose key words to use sparingly in your posts, though the blog will not be credible and useful unless its content is objective. Also, every time someone links to a blog post, it enriches your store of inbound links, helping to bump your site up the Google rankings.

Gain valuable feedback from potential costumers and others in the industry.

If you allow people to leave you comments on your blog posts, you can potentially gain some relevant insight into what people want from your company. You can also answer queries quickly and easily.

Make your website more social and interactive.

The trend of online interaction is for easy and relaxed social communication that can be fun as well as informative and useful. A blog is a great way to start building your profile as a friendly and approachable company that is willing to interact with and listen to its customers' comments and concerns.

by: Tamara Jacobs

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