Some Factors That Damage The Return On Investment (roi) For Seo

Many of the internet marketers and business owners expect the return on investment

(ROI) for SEO should naturally be good if they employ the best SEO tactics towards promoting their business online. However, this is not always true. While SEO is definitely something that can help in getting your site a huge number of visitors, conversions and sales are not entirely dependent on it.

Simply consider what happens when you implement the best search engine optimization tactics towards your business site. The site becomes search engine friendly, and therefore the search engines tend to direct as many visitors to the site as possible who search for information relevant to the content of your site.

Where Did I Go Wrong?

The next phase is very important towards what you can expect as the return on investment (ROI) for SEO. However, webmasters often forget about it and concentrate only on SEO. What happens when you get visitors on your site? They will look for the information that they are after. If they find out the information that they are after, they will stay on the site, check through your content, and even consider your products.

However, if they don't find what they are looking for, they will immediately shift to another site, and continue with their search. So the first point is to provide the information that the visitors are looking for. The more interesting and updated the information is, the better are the chances of making the visitor stay longer on your site. This requires high quality, genuine and relevant content for your site or the landing pages of your site.

The Design

Let us consider your site has relevant information and the reader has read through the content they were after. Since they are satisfied, they now want to find out more about your site and your business. This requires your site to have easy navigation, and be absolutely user friendly for the visitors. They should get to the information (any additional information) with a maximum of 2 to 3 clicks.

The more they need to search, the more impatient they will grow. This will undoubtedly increase the chances of losing the visitors. Hence you must pay careful attention to the design and navigation of your site to offer whatever information the visitors are after in the least amount of time. If your site is too complicated, the return on investment (ROI) for SEO is bound to go down.

The Professionalism

The next step towards seeing a conversion is to present the visitors a feeling of reliability and trust, so that they feel safe while going through any transactions on your site. If you think heavy graphics are what makes a site professional, it is not so. Your site should be very crisp, to the point, with clear and concise information about your business. The layout should be clean and clear.

Often designers and webmasters overlook these issues. Make sure you clearly understand the points mentioned in this article if you want to avoid your business's return on investment (ROI) for SEO going down!

by: Matthias Zeitler

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