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Some Thoughts About Logo Creative Brief

Some Thoughts About Logo Creative Brief

Some Thoughts About Logo Creative Brief

Thelogo creative brief is a suite of questions that the web designer asks the customer. The questions asked pertain to the background of the company or brand. The logo creative brief also seeks to answer questions related to the customers's design preferences. It targets to establish a persona for the brand, on the basis of which, the logo can then be designed.

Getting the best creative logos right is about 80% of the work done. It sets the tone for the tangibles : the shapes, the typeface, the colors, which come together to create the creative logo.

The time you spend filling in a detailedlogo creative brief, now, will save thousand times that amount and a lot more money later. If you can't articulate it about your creative logo, how you expect a designer to create it?

A Logo is a graphical element. Generally, a logo's design is for instantly perception. The logo is one aspect of a company's brand, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logo are also used to identify organizations and other non-commercial entities.

Although history shows that almost all eventually change their logos; and probably not because they were bad briefs.

Here are some examples:

01. Ford Creative Logo brief

02. Mercedes Creative Logobrief

03. Pepsi Creative Logobrief

04. FireFox Creative Logobrief

05. MasterCard Creative Logobrief

06. Volkswagen Creative Logobrief

07. Microsoft Creative Logobrief

08. Kodak Creative Logobrief

09. Google Creative Logobrief

10. Canon Creative Logobrief

11. IBM Creative Logobrief

12. Nike Creative Logobrief

13. BMW Creative Logo

14. Xerox Creative Logo

15. Shell Creative Logo

16. Apple Creative Logo

Wiki:Due to the design, the color, the shape, and eventually additional elements of the logotype, each one can easily be differentiated from other logotypes. For example, a box ofKellogg's cereals will be easily recognized in a supermarket's shelf from a certain distance, due to its unique typography and distinctive red coloring. The same will be true when one is at the airport looking for the booth of theHertz Rent-A-Carcompany.

Enjoy! And always try to describe clearly thelogo creative brief!
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