Sony may learn Apple'model
Sony may learn Apple'model
Sony may learn Apple'model
Sony's core competence lies in the future whether as competitors like Apple, the network content and hardware and software products for integration.
Sony's acting style has been more and more away from the people think that its core competitiveness.
In the past, it is always a pleasant surprise that consumers be able to develop hardware products, from portable joystick heard nothing so. Came to power in 2005, CEO Howard Stringer (Howard Stringer) on the performance decline of the Sony carried out a bold reform: including layoffs, restructuring companies and departments, merging production line, the high cost of plant operations outsourcing these are the MBA textbook The classic way to stop bleeding, but did not make great efforts but only a landmark development of new products, like its rival Apple's iPod as developed.Public opinion was that Sony was short-sighted Americans blindfolded.
But with the Oct. 29 Sony second-quarter fiscal 2010 earnings release, many critics seem to temporarily nothing to say. Sony Group's sales revenue for the quarter rose 4.3% to 20.881 billion U.S. dollars, net profit of 3.75 billion.Relative to the previous quarter sales of 18.663 billion U.S. dollars, this growth was driven by both the star of many Sony products, upgrades, such as micro-single-camera NEX-5C, aspire BRAVIA LCD TV series and the PS3 and so on. In addition, Sony have invested in decent 3D movie at the box office Movies in the loss of its contribution has been one of the few profitable business.
Now the suspense is left to the public,Sony can maintain this growth, and to return to the position of first-tier makers.
Few people realize that Stringer is a comprehensive reference Apple's tactics: he hoped through digital channels, will be Sony's music, movies and gaming content directly into their TVs and other devices. The future, consumers simply log on to an account, you can use Renyiyitai Sony device to watch movies and online video.PlayStation Network he set an example for the entire company. This network service has been launched 4 years, now has 50 million registered users, you can purchase or lease through the network TV shows, games and music this is simply Apple's iTunes and the way they operate exactly the same. Stringer's goal is to March 31, 2013, 350 million units sold network equipment and network services (including movie and game service) to create a 3.4 billion profit.
Prior to this, Stringer's predecessor, Nobuyuki Idei (Nobuyuki Idei) have tried to content services and hardware together, but the end result of internal factional struggle with the Japanese managers on product innovation in hardware, without success too persistent . Ultimately, the economic crisis brought Stringer the opportunity to change the status quo, he replaced a number of Japanese managers, and replaced by Apple veteran Tim Schaaff andIBMs George Bailey et al. Meanwhile, through his introduction, including game consoles, televisions, digital cameras and other 3D full range of products including various product sectors to get through the gap between.
"Sony is still the internal factionalism," the director of market research firm Envisioneering Richard Doherty (Richard Doherty) In an interview, "Bloomberg Business Week" interview, "but now they at least had each other ventilation."
Sony patents an important
Trinitron (Trinitron)
Sony in 1968 developed the cathode ray tube TV displays a registered trademark.
Walkman
Sony's R & D in 1979, the world's first Walkman, marking the birth of the concept of portable music.
Plastation (PS) series
Sony in 1994, the home video game console sold, beating rivals Sega and Nintendo.
Sony's future hardware and software integration platform
Somatosensory PS3 controller
Since September the market, in North America and Latin America, sales have exceeded 30 days, 1 million.
Blu-ray player, wireless
Through Wi-Fi wireless networking, entertainment databases to support browsing, is the industry's most compatible format for playback Blu-ray players.
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source from:http://www.batteryer.co.uk/blog
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