South Korea: Small Appliance Manufacturers Have To Enter The Cosmetics Market - Home Appliance

Into the 21st century, women as the main trends in social spending more and more apparent

. Especially in the world

Financial Storm, the "lipstick effect" and "condoms index" or even the global economy weather forecast indicators. "Men (economic crisis) needs a woman (consumer) to save," has increasingly become a mainstream economists were convinced of the "Pong of policy."

According to South Korean media reported that in South Korea, more and more small and medium

Home Appliances Manufacturers to get rid of the negative macro-economic plight of female consumers based on consumer behavior, psychology of long-term research, and its product (brand) on the female consumer long-term "lock", in addition to the cosmetics industry, technology absorption, have into the cosmetics market, started by the "home appliance brand" to "female consumer brands," evolution.

Reported recently Xiongjin Hao Wei (COWAY), UNIX (Younikesi)

Electronic And other home appliances manufacturer, have announced to enter the cosmetics market. Last year, coupled with the beginning has entered the cosmetics market, Beijing Han Ji (iHAAN), clear lake Salinas (ChunghoNais), KyowonL & C and so on, as if the development of a South Korean cosmetics market, a full-scale "The new army."

Last month (February) Xiongjin Hao Wei announced the official to enter the cosmetics market, and plans around September this year, the first market, then will continue to introduce new products, expand product lines cosmetics lineup. Hongjun Ji president made it clear that the company: "next year

Sell The amount of target is 40 billion won (approximately RMB2.5 billion) in 2014 plans to break 200 billion won (approximately RMB12 billion), move into the market before the three. "

Hardcore UNIX-based appliance maker, also in early March of electronic beauty products flow into the market, the company began selling cosmetics brand basis.

And a reputation for well-known South Korean famous steam vacuum cleaner

Small appliances Brands, Han Jing Ji Life Sciences is to enter as early as the end of 2008 that sales of organic cosmetics market, launched in the market last year "O &" brand and in South Korea, China and other overseas markets open (development) the large number of shops. Korean famous

Water purifier Ching Lake Nass from the manufacturer late last year began selling the company's own brand cosmetics.

Industry analysts said: "In fact, back in 1984, engaged in home appliances manufacturing, chemical industry

LG Group, which enter the cosmetics market. LG Household and Health Care are among the first two strong Korean cosmetics company, its DeBON (butterfly makeup), ISAKNOX (Iraq Ruo posture), LACVERT (Lagebeier), CathyCat other brand is trendy in Korea and overseas markets, consumers love the brand of women . In addition,

Sony Also introduced into the female makeup beauty care products market, and there had been back to Taiwan with a beautiful market LG glorious history of warfare. "

The person finally said: "In fact, as long as the lock consumer demand, the product group mix is entirely possible further extension of the other brands are likely to further enrich the content. Short, producing household kitchen appliances, beauty care and home appliances 'women appliances' or men shaving appliance brand, is entirely possible to enter the cosmetics market and associated with some success. "" However, no long-term consumer behavior and psychology studies, blind expansion of product lines scope, into medicine, insurance, real estate and other non-related markets, there may exist a very high risk, or even lead to 'death of brand-name' of the tragedy. "

by:gaga

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