Special Tricks Marketers Use For Custom Envelopes

Doing direct mail marketing with custom envelopes

? If you are new to this field, then you need to know some great tricks that people use in envelope marketing. It is important that you do not just create plain white designs for envelope printing. You need original designs that catch attention and prevents people from mistaking the envelope printing as just one of those junk mails. So for the sake of your direct mail marketing, here are a few special tricks that most marketers use for custom envelopes. You might want to try these ideas out.

That special glint Ever see some custom envelopes glint with the light? Well that is a special effect courtesy of the printing inks. This is a special trick for many printed materials and you can use it for your own custom envelope printing. There are plenty of glinting inks you can choose from.

There are metallic inks that make words and design elements look like they are made of gold or silver, while there are other special inks that have built in glittering elements within them. These special inks can really capture a reader's eye and they also make your custom envelopes look too special to throw away. So ask your envelope printer if they can use these inks for you.

That personal appeal Another common trick for custom envelopes is to add that personal appeal. This means using full color photographs with people. Images with people in a custom envelope gives a human element to the print. You can convey the right emotion and message with the right kind of photograph. It can really connect to readers in a personal way, especially if they can identify with the people in the photograph. So when it is possible try to include a nice full color photograph with models in your custom envelope. It should really connect with people.

The color impact If you do not have the budget to photo shoot with models though, do not fret, you can just use colors for that emotional impact. Have you ever seen a deep red envelope before? Or have you received a neon green envelope? You'll really be intrigued about those custom envelopes right? There is something to very striking colors that tells us that something is important and it demands attention. Using this technique for custom envelopes can be quite effective in getting your direct mail marketing messages read. So choose a nice color that can represent your theme and go with it for your custom envelopes.

The suggestive message Finally, something that is more common but is still a very effective trick is the suggestive message. You might have already seen the you might have already won marketing mails of certain companies. This is exactly what this trick is all about. You must compose a small phrase that can capture a reader's attention. You can tempt them with rewards or benefits if they open your custom envelope. This will almost always work since everyone likes to receive something free and wonderful. Just make sure though that you do not overuse a phrase.

Great! I hope those special tricks for custom envelope printing can help you with your direct mail marketing. You must do anything and everything to get those marketing messages read. Good Luck!

by: Robert Johnston

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