Sportswear To The Fashion Trend For The Movement Of Time Into - Sports And Leisure Industry

Fashion situation is always unpredictable, high-frequency word in the campaign appeared in 2006

, the status of sportswear consecutive triple jump. This summer, the changes brought the World Cup, not only football baked marketing events, as well as an invisible fashion trend began quietly began unconsciously influence people's lives.

The same time, sportswear was referred to an unprecedented level, many fashion masters have also joined to this piece of new areas for them, no doubt, a march to the movement of the trend of fashion is in full swing manner.

So, no wonder a fashion historian, said: "Sportswear is a product of a symbol of globalization, the values of the past, lost its reasonable, intelligent person stepped on basketball shoes, wear a shirt at ease zipper towards the future, and the rest were huddled in their tiny shells. "

Casual street for many years has been dominating the long, compared with as much energy is represented by the occasion sportswear constraints, the limelight as strong as casual wear. How to break through the streets of casual eyeful? This is already the industry has long been troubled by the problem.

In fact, as early as the first two years was made apparel "fashion" direction, but the sportswear fashion why not? How does it look for the entrance and fashion butt? After merging sports and fashion will show how the trends? While these issues have been debated for a long time, everything seems to be still in the exploration, everything seems to be determined are not unknown.

"Fashion": What a piece of cheese?

Miss Lin, a Beijing-based foreign middle managers, recently stunned her dress to subordinates, always dressed in high-end professional women's sportswear, she went so far as to appear frequently on various occasions. But the boss of Miss Lin very much appreciate Mr. Smith was doing, he told reporters: "Her dress is actually very stylish, is not a simple sportswear, fashion elements, many of which I all themselves. The company is considering this dress style appropriate to promote! "

Style changes, as Miss Lin, sports brand is an ambitious attempt to enter who have closed their formal occasions, but they use a "stepping stone" is "fashionable." This is not a new topic in China's sportswear market, "fashion" of the process has already begun, but apprehensive for the sports industry, the fashion background remains unclear, its kind to a "cheese" under the knife, no one has full lung power.

"Apparel fashion, precisely because they both need each other arising due." Terminal in the ADIDAS brand sales for Miss Xia gave away the secret, "urban life style change is to be preferred sportswear reason, and sportswear available with this opportunity, Fengfengguangguang have access to many areas of their exclusion. "Miss Xia explained that, first of all, the rhythm of social life soon now, people have time to spend a lot of time to take care of clothing, so generous convenient to be wearing a major demand. Sportswear are such advantages, "so much movement in 'collusion' fashion, it is more fashion conscious in not moving closer to the movement"; Second, the social aesthetic changes also play their role. "Health is one of modern fashion standards, a person dressed in sportswear, it is easy to think of 'dynamic', 'health' of the phrase, it became the fashion of 'voice' is also reasonable."

Miss Xia, then outlined a piece of "cheese," the general outline. The sports brand is worth pleased that the piece of "cheese" is not a "limited edition", as people continue to improve the quality of life requirements, with the accelerating pace of society, a piece of "cheese" will not only tap in a spectacular sell, and it will continue to expand according to demand, and gradually formed a huge sports fashion market.

Inside and Outside: How to practice something more deep?

In 4 years the fans look forward to the World Cup in Germany, England when the much-anticipated "gentleman" who walked down the ramp, people first see? ARMANI! England players are heavily armed the ARMANI! Although these players were the first multi-line body ARMANI its main brand, but a careful person can certainly find a problem, that is, moving up to ARMANI ARMANIJEANS. If the biggest names in fashion to the sports field are expanding aggressively, then the sports brands, and how should we make an effort at the fashion?

Even if Miss Xia said, the sports apparel will be a fashion trend, but it sounds more like a distant commitment, the way to achieve this promise we need feet on the ground out of sports brands. From Nike's marketing manager, told reporters that: "movement brand and style you want to live among a more in-depth, it must be internally and externally."

The manager surnamed Chen said, the main refers to the technology content of sports apparel. "In the garment industry using the latest scientific and technological achievements is the popular practice of the major brands, in fact, this is a fashion." Manager Chen said. In the 2004 Sydney Olympic Games and the just-concluded World Cup in Germany this year, the Nike sportswear to help athletes increase speed and convenience to improve all aspects of perspiration impressive. "A lot of technology is not just in the game angry, they are the same in life to bring convenience to people. In a sense, the higher the technological content of an item of clothing, the more it can lead the trend, a popular fashion."

, Of course, in addition to functional requirements, the people of the sports apparel aesthetics increasingly high demand, many sports clothing has gone beyond the "sports wear" in this area, become part of fashion, the color and style even more thought. Especially in the fashion industry, "retro" under the influence of sportswear also show the last century 50's wave of attention to detail and exquisite materials characteristics, tailoring and more concise, but also joined the fashion details.

Also Manager Chen also pointed out how sportswear fuzzy in appearance, "Campaign" feature, increased sense of fashion, but also a research topic. "As far as I know, some of the logo design of domestic brands had taken note of the trend of feeling, in the clothing design is also an anti-liberal past, more attention to the modification of the body set off, while still in the pattern designers, hem the collar and other design elements of the popular, but also fruit color green, orange and wine

by: gaga

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