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Spread the word contests combine with social networking sites for advertising

Spread the word contests combine with social networking sites for advertising


Although Twitter, Facebook, and LinkedIn are the current mediadarlings, they are not the only game in town. An invite a friend contest to spread the word about your product or service is an incredibly useful tool when it comes to social network marketing and is an important aspect of any serious advertisingarsenal.

Combine your invite a friend contest with attractive cash rewards, using these social networking darlings through tell a friend methods, and you are creating an explosive viral phenomena.

The term Viral in techno speak is real, with technology wiring our planet to create a global village, a virtual world where everyone is talking to everyone through the internet, exploding friendships at dizzying speeds.


Global Friendship is now widespread through smart phones, ipods, ipads,xbox and laptops, using social media writing on walls, tweets, retweets and linking the world over and over. A world where a billion friends is the objective, and millions of followers and friends is believable.

This contagion is a worldwide pandemic of unlimited proportions, and word of mouth is an unstoppable virus that touches off an invisible yet explosive flurry of action that transforms into huge buying power.

An excellent way of using social media in marketing your spread the word contest is a powerful marketing formula, and is required in each and every promotion campaign.

Interactive Sweepstakes that require participation from contestants create an amazingsocial powerhouse.

Research has shownthat 50% of all internet users participate in an online contest at a minimum of once a month, while 80% of users enter at least once a year in a contest.

internet sweepstakes are quite comparable. The only difference is contests are interactive and sweepstakes are passive, and winners picked arbitrarily.

Your plan is to use social media marketing to advertise your online contest or internet sweepstakes and create a buzz through each player refer a friend. Your additional goals must include gathering up contacts, and following your webite visits by educating each contestant the features of your product and service.

Contest entry formsmust be straight forward, therefore requesting for an email address keeps it extremely easy for every contestant. One of the simplest formscan be seen here at itellafriend.com.

It is ethical to only require more contact information from winners, so you can deliver their prizes to them.

The purpose of your online contest must be planned for participants to return many times to your site, and therefore increase exposure for your product and service.

Keep in mind that pushing your visitors to buy something so they can participate is not allowed. Also you are not permitted to incentivize the contest in any way.

You want as many contestants in your online contest, so it is an excellent idea to have in placeextra marketing and promotion so you bring the maximum number of players into your spread the word contestto win prizes online.

Use social medialike Twitter or LinkedIn to have your players create the buzz, and use viral e-mail marketing through optinlists to invite a friend. Also use ads on related web sites to draw in more contest sign-ups.

Use a Facebook page to tell their friends about your contest too. Put a few of lines to encourage people into promoting it for you by inviting their friends.

It is best to avoid cash sweepstakes, online sweepstakes, sweepstakes and giveaways and implement some interactivity in your contest where participants are active.


Provide your participants motivation to come back to your websites over and over again, where they compete for prizes and participate to win. This contest at itellafriend is a fine example of incorporating an interactive contest with social media.

An web sweepstake to win prizes is too inactive and does not stimulate your players to compete with each other. But a contest to tell a friend and compete with that friend to win prizes is preferable in your choice to implement sweepstakes and contests on your website.

After the online contest, after the winner is selected, a greataction for you is to invite everyone who took part in it to opt-in for future contests and sweepstakes. That way you can use your contest list over and over again.

The entire notion behind this is to increase your customer base. Generally thank them, be polite, win them over as pals.
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