Spy Dispatched: 1 Day To Adjust Appliance Stores More Than 10 Times The Price

As Yongle first price reduction, coupled with three home appliance chain enterprises mobilized a lot of "price spies," makes the price war in the "May 1" Golden Week rapid escalation of the first day, while Shanghai Zhongshan Park business district has become home appliances market, " Price basin. "

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A few minutes to complete the price adjustment

Yesterday, at the flagship store Suning Appliance Zhongshan Park, the reporter finally found one willing to interview a "spy"??? Claimed to be the U.S. city of Shanghai State Department transferred Mr. Wang, dressed in casual staff, and other consumer visiting the store are not much different. Mr. Wang told reporters in Shanghai, China America, as he so full of evidence in the price of staff, 30 people, along with nearly 40 stores, head deputy manager and counter meet their work.

According to Mr. Wang describes, "Running out of Time" In fact, from April 30, began the evening, as three appliance chain that day through a variety of advertising carrier information has been released out of commodity prices, according to experts from all income

Set to rival the intelligence first identified the cheap goods make immediate price adjustment, and then find the ads that do not explicitly published in the rival brands and models of special products, to be focused the next day.

Mr. Wang told reporters earlier as the parties also like Fangzei against "price spies," disputes and hands and even the circumstances, the basic interaction is now defenseless, "that opponents have cheap goods, we make a call back a few minutes to adjust, and very convenient. "

Shanghai Yongle Marketing Manager Huang Jianping, told reporters, in order to promptly follow up on price, Shanghai Yongle also set up a 50-strong "take price team", while 55 stores selling various product lines were also responsible for Company store management center to report timely changes in market prices. Shanghai Suning, a charge also told the reporter that the "May 1" Golden Week, sent out a total of hundreds of market research personnel in the price evidence.

1 a revision of more than 10 times the price

5 1st, the first 3C Paradise flagship store in Shanghai, the largest single shopping center, "Dragon's Dream" opened, and with Suning, Gome less than 100 meters away from each other, appliance suppliers and thus to Zhongshan Park business district, said The price war for the "minefield." According to introduce Suning, Yongle morning the first part of the Sharp LCD TV for the lowest price on the basis of 9 fold further decrease 7-8 percentage points, Gome and Suning caused the reaction, which has follow-up and drop on increased slightly, while the Yongle subsequent price cuts, so after 10 rounds.

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"Price spies," is a low-level competition

Industry that placed "spies" to spy on opponents Department "intelligence" and the race to cut prices over customers is not new, is not really a secret. This reflects the cruelty of competitive home appliance industry; the other hand, reflects the business and the delicate relationship between manufacturers, when the business will be a commodity sold to a certain amount of time, you can order from the factory, where a lower price get the goods, or at the end of access to manufacturer rebate, so am less than the purchase price of businesses sell their products.

Shanghai have handling firms to build more just to counsel, from a legal sense, the "price spies," is not illegal, can not be regarded as theft of trade secrets, because he obtained information is public, but not too much, to shopping centers such as copies of computer data, or is illegal.

Appliance experts, the State Council Development Research Center, deputy director Lu Renbo the market believes that the "price spies," is a form of price war, even though commodity prices have become increasingly transparent in recent years, China's home appliance chain enterprises Retail competition is still not free from the most backward means that the competition remained at a low level.

From the current view, the price war will not disappear in the short term, it will not last long, a few years after the integration of home appliances industry, the price war will no longer be the main competition, with the idea of changing people's consumption , business competition from price to quality and reputation, brands and services. Parity with each other, the phenomenon of overcharging will gradually decrease, "price spies," Nature may gradually disappear.

Spy Dispatched: 1 Day To Adjust Appliance Stores More Than 10 Times The Price

By: dudu

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