Squeeze Page Designs: Two Keys To More Leads
Squeeze Page Designs: Two Keys To More Leads
Are you familiar with"Squeeze Pages" and what they can do for your business? They are simply one page websites but they sure do provide a lot of value to many businesses.
If you haven't setup an effective squeeze page here are 2 keys to more leads:
1. You Need An Offer - This right here is the key to a high conversion rate with your squeeze page. You need something of value to offer as an incentive for website visitors to optin to your page and leave their contact information. It can be a free estimate, a free educational video, a free report or a free ebook. If you have a good incentive you will have a high conversion rate.
2. You Need A Marketing Video - People love video on websites. This is true with squeeze pages too. Research indicates conversion rates are higher on pages with video. Isn't that enough to convince you that you need a marketing video?
You need a marketing video but don't be intimidated with the idea of making your own video. It doesn't have to be a slick video production. Many of the best video squeeze pages have nothing more than a webcam with the website owner providing a short message
Important Tip 1: Use a free screen capture software such as ScreenOmatic.com to record a slide show and create a marketing video. It's very easy to do.
ScreenOmatic is a free software andit simply could not be easier to create an effective marketing video. Once you finish your video you can upload the video to the ScreenOmatic website and host it there for free. You can also download the video as an MP4 file or send it directly to Youtube.
With your squeeze page you don't need or want a long video. A video of 30 seconds to 2 minutes works best. Use the video to create interest and finish the video by telling the website visitor to optin to your page.
Of course you also need a clean and professional page. Once you get your free offer and video together it's time to place it on a neat and clean squeeze page.
Squeeze Page Template: At SqueezePageExample.com you can see a proven squeeze page template. This is an excellent example of the right squeeze page design and the property use of video.
In this template, the website visitor is directed to "Watch The Video", "Enter Email", and Get a "Free Product". This page design is very effective. It puts it all together in a neat and easy-to-follow 3 step process for the website visitor. It's a focused page with a short video and certainly delivers a high conversion rate for the website owner.
To boost your online marketing efforts you should setup lead generating pages like this for your business. Using video is always a good move. Making a short marketing video will have a positive impact.
A few more squeeze page basics include:
1. Bold Headlines - You need to grab thier attention. Immediately capture the attention of your audience with a bold headline.
2. Limited Information - Keep the information on the squeeze page to a minimum. Only offer enough to garner interest. The goal is not to educate on this page. You can do that later. The goal of the squeeze page is to gather the contact information of future customers.
3. Call To Action - You want the message to be focused on the squeeze page and a "Call-To-Action" in the form of arrows pointing to your optin form. You should also close your marketing video by instructing your website visitors to enter their email and phone number in your optin form.
These are the basics. There is certainly more toasuccessful squeeze pagethan this brief outline.
Important Tip 2:To help with your squeeze page design you can use an online Squeeze Page Software such as BestSqueezePages.com.
This online software was just released in 2011. It allows the users to instantly setup unlimited squeeze pages. Each page already has hosting, autoresponder, and database already installed. They also provide a number of proven video squeeze page templates.
Using an online squeeze page software like this can save time and money while you setup a series of highly effective squeeze pages.
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