Squier Guitars

Fender, when under still owned by CBS, acquired the Squier brand name in 1965 when it bought a USA based string making firm

. Before the Fender Squier series were introduced in 1982, Fender was making lower priced guitars such as the Fender Lead series. Until the introduction of the Squier series, Fender had never lower priced guitars based on their main Stratocaster and Telecaster designs and had always used different model designs for their cheaper guitars.

In the late 1970s and early 1980s Fender was facing competition from lower priced Japanese made guitars, in 1980s, Japanese labor and production costs were much lower than in America and to compete with the Japanese made guitars, Fender moved the lower priced Fender guitar production from America to Japan. As was Fender was losing sales to other cheaper brands they began negotiations with several Japanese musical instrument distributors and reached an agreement with Yamano Gakki and Kanda Shokai to establish Fender Japan.

The first Squier series was launched on July/August 1982 and over time the Squier series has slowly evolved to include original model designs and production has moved from Japan to various other Asian countries such as Korea and China.

TheSquier Stratocaster is an electric guitar manufactured and sold bySquier, amarque ofFender. It is essentially a re-brandedFender Stratocaster, Squier Stratocasters, being inexpensive, are popular amongst beginner and novice guitarists.

If you're looking to pick up your own Squier, we have a wide variety of Squier Stratocasters, Squier Telecasters, basses and acoustics.

Squier Guitars

By: ahsouthwick

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