Status Of Chinese Gift Industry - Eus-1001 Tester - Xdectm Ecu
First, China gift industry is one of the highlights of China's economic development:
Gift is an emerging consumer goods industries, along with the rhythm of social progress and the increasing interaction expansion, humanity, the gift industry increasingly have aroused widespread concern. As an industry service and administration in China Light Industry Federation attaches great importance to the NPC Standing Committee, China Light Industry Association, Comrade Chen and multiple disabilities can personally listen to work report gifts. The Federation also put a lot of manpower and material resources of the industry over a period of four years of research. During the research, respectively, Shenzhen, Guangzhou, Chenghai, Pingyang, Cangnan, cloud and, Pujiang, Yiwu, Dongyang, Linhai, Huangyan, Ningbo, Longquan, Yiwu and other gifts concentrate producing nearly 20 site visits, and entrepreneurs, Local exchange of views, made a lot of first-hand market information; control a large number of industry first hand.
During the research and study, the Federation has also nurtured the nine gifts feature area, effectively promoted the enhancement of regional advantages, promoting a regional brand, to promote regional economic development, to better stimulate the overall level of the industry. As the characteristics of the impact and role of the district, in the industry has a huge impact, at present, there are five characteristics of areas where required to grant the title.
Gift output characteristics of areas has already reached 58 billion yuan in 2006, and in many areas have become the backbone of local enterprises.
Second, the status quo on the gift industry, fundamental analysis
(A) started late, has developed rapidly
The development of China's rise in the gift reform and opening up started late compared with the world, but the development at an alarming rate, mainly relying on domestic and international market pull. According to the nature and purpose of gifts can be divided into: state (government) gifts, business gifts, leisure items, collections and furnishings, festival supplies six categories, including both traditional gift categories, there are rapidly developing and emerging The new gift category. Can say, with the social division of labor is further refined and well-off to further enrich the content of social life, the gift industry classification would change and more scientific. According to incomplete statistics, China gift industry-wide average annual growth rate of over 12%, three percentage points higher than the national; 2006 output of about 180 000 000 000 -2,000 100 million yuan or so. 80% of gift manufacturers in Guangdong, Zhejiang, Fujian, Beijing, Shanghai, Jiangsu and other economically developed coastal regions, Yiwu, Cangnan number of visible markets such as the trading center has become a gift. At present, the total number of manufacturing enterprises have more than 10,000, mostly private enterprises, and is of great economic vitality. Constantly expanding business scale, there a number of large gifts manufacturers, some enterprises have an annual output value more than 5 million. China exports more and more gifts, the main consumer of foreign gifts gift with 70-80% from China. Chinese products have become the mainstream of the gift market.
Products in the gift, and many varieties of products made in China's share has leapt to the top, such as fashion accessories, photo frames, holiday lights, Christmas items, plush products, leisure products and so on.
(B) the market is large missed:
Domestic and international markets is considerable potential demand, global demand for about 200 billion U.S. dollars gift, including: the United States accounted for 40%, Europe 24.8%, Japan 8.7%, China only accounts for 5.8%;
In the United States, Germany, Italy and other major international exhibitions organized by the average fair turnover of approximately 50 billion U.S. dollars;
Annual U.S. sales of about 12 billion U.S. dollars handicrafts, stationery, household items of about 74 billion U.S. dollars (66% of household annual consumption of nearly 400 U.S. dollars, 15% of household annual consumption of 860 U.S. dollars); promotional items to 190 million.
Germany's annual sales of 16 billion U.S. dollars gifts, gift market share in Germany, 36% birthday gifts, Christmas gifts accounted for 16.8%; 614 U.S. dollars per capita consumption of gifts, candles only imports more than 200 million yuan mark; about 450 million people participate in online gift shopping;
Another world
Annual sales of pet supplies about 150 billion, of which two thirds of the market in North America, Western Europe, and Central and Eastern Europe, Brazil is emerging markets.
China holds a large number of global markets gift, but also potential challenges faced mainly with the threshold of the end of the gift industry, labor-intensive, technology is relatively simple and so, nearly two years, some developing countries also have set foot in the gift of production, Chinese products had a potential impact.
(C) Key to the development
Should awaken to the gift industry in the rapid development of China, it also faces many problems and difficulties, reflected in the eastern and western development is uneven in most areas of production scale and production Shouduanchuyu "weak, small, casual" situation ; weak product development, design convergence, lack of personalization and rich cultural connotations, such as we have seen the Year of the Goat Sheep Wind, Ox cow wind, lack of market appeal, the life cycle is very short;
Weak awareness of intellectual property rights, restricted the development of the domestic market, thus, causing many entrepreneurs are very worried. Obviously a very good product design, but not put in the domestic market (including exhibitions); urgent need to strengthen management and guidance to establish self-regulatory industry management mechanism
by: gaga
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