Status Of Local Development And The Development Of Broadcasting - Public Broadcasting, Fire Alarm,

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Recent years, faced with severe challenges in broadcasting, is also facing the same development opportunities. State Administration of Radio Broadcasting late last year held a national forum, this year identified as "broadcasting development years." In the fierce competition in the media, local radio how to completely change the look, exceed and stand out? This requires careful understanding of their current status, problems, and scientific analysis of the characteristics and advantages of the broadcast, find out reform and development of ideas and entry points. Out in the development of a new path for their practical, in the new century and hope to build a vibrant local radio.

A local radio status 50 local broadcasting from the early 20th century, the establishment of radio stations in the history of counting over half a century ago. In the information technology, the rapid development of high-tech 21st century, local radio in the fierce competition in the media, despite their own change and development, fast communication and occupy the seat covers and other advantages.

(A) In recent years, the achievements of local broadcasting

Results and experience to further reform and development. In recent years, local radio determination to reform, boldly, in the following areas and achieved certain results: the right direction, and guide public opinion gradually raise the level of local broadcasting is always around the center of the party and government work, insist on correct guidance of public opinion, and constantly raise the level of public opinion guidance for the reform, development and stability and create a good environment of public opinion; frequency Promoting reform specialization, professionalization of the frequency distribution and broadcast programs to form a qualitative change took place. History of fits the "Taiwan people" has become the main body of news frequency to frequency of colorful secondary comprehensive professional radio station; mechanism, reform progress, and gradually introduced the concept of enterprise management institutions, on employment, distribution of a number of internal management mechanism reform, inspired the broadcaster's competitiveness and vitality; broadcast continuously improve the technology content of local radio stations and gradually began to set up the computer as the core, marked by a series broadcast automation broadcast integrated audio workstation; operating income growth; audience groups stabilized, radio has become the highest degree of audience participation in one of interactive media, once again become an indispensable source of information for many people.

(B) the experience gained in the development of local broadcasting

Reviewing the achievements of local broadcasting, there are four points worth learning:

1, emancipate the mind, creativity is a prerequisite for Broadcasting Development.

Emancipate the mind, seek truth from facts is the quintessence of Marxism, while innovation is the emancipation of the mind, seek truth from facts necessary requirement is the soul of a nation's progress, is a country, a unit of prosperity developed an inexhaustible motive force and the party's vigor.

1999, the troubled National Radio Jingmen bold reform, break, etc., rely on, to ideological restraints, bold and debt, and actively introducing new technology, set up family units, opening of FM stereo programs, self-expansion, so Jingmen National Radio revenue mark for the first time exceeded one million yuan, the 2002 National Radio Jingmen income 1.8 million yuan, 1.6 times the previous year. Over the year the local television, newspaper growth. To the radio in the community and leaders at all levels, all advertisers in mind to re-establish their position. Free from income-generating long-term stagnant situation, whether it is technical equipment, financial income; or programs, staff size, have reached a new stage.

Reform experience combined with local radio, can say, who earlier reform, innovation early, whoever occupies the development of opportunities. Who is behind the reform, innovation and difference, who will have no way out. In this sense, the emancipation of the mind is the greatest and most effective reform. Difficulties in broadcasting, difficult and the cause of the problem is only with the great development of a solution.

by: gaga

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