Stop: You Can't Afford To Miss This

Stop: You Can't Afford To Miss This

Stop: You Can't Afford To Miss This

AIDA is a marketing model, a strategy on which marketing is based. In the AIDA model, A stands for Awareness, I stand for interest, D stands for desire, and A stands for action.

The AIDA model has changed the face of marketing over time. It has transformed from an anti social scenario into a healthy social scenario. A lot of the credit goes to this system of marketing.

Some Key Factors About Aida Marketing

AIDA mainly stresses on the process that a company must follow so that it can influence people's mind. It does not take into consideration the reaction of the customer.

AIDA says that consumers can be driven towards taking decisions if companies follow the AIDA strategy closely.

The AIDA model assumes that the consumers have very little influence of "free will". The minds of the consumers can be molded with very less effort.

AIDA marketing is primarily about networking your goals. Let us see what AIDA suggests:

ATTENTION: it is important that the sellers gain proper attention of the target group. The sales graph will never rise up if people are not made aware of the existence of a particular product in the market. Let us look at an example. When apple launches an ipod, it was advertised on every medium of communication and was marketed to the fullest.

INTEREST: after the initial attention had been drawn towards a particular product, the attention needs to be intensified. Just being aware of a new product in the market does not help much. A company has to create interest in the minds of the consumers about the product. It is very important to present forward the USP s of the product in a catchy way.

DESIRE: the consumer should desire to possess the product. He / she should be able to picture himself / herself reaping the benefits of the product. The advertisement needs to be so persuading. Visual images might be given as practiced in many advertisements. For example, for a detergent advertisement, the image of a dirty shirt and a cleaned shirt might be shown. This is how desire should be generated in the minds of people.

ACTION: after following the above mentioned method, the consumers must be driven towards taking action. The consumer needs to be convinced that he must purchase the product.

The AIDA marketing is a very effective marketing strategy. Financial freedom of the consumers is a cause of the success of this marketing strategy. Since it is a sort of network marketing, the success rates are higher than it is for other theories of marketing.

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