Store Brand
List of store brands
List of store brands
Australia
Supermarkets
Coles Supermarkets
$mart Buy basic needs, at low prices
You'll love Coles mid-range on quality and price
Coles Finest high quality, market leaders
Discontinued
Savings - basic needs at low prices
Farmland - food and grocery - part of the "Everyday Low Price" range
Persona - health, beauty and toiletries - part of the "Everyday Low Price" range
Reliance - household and cleaning - part of the "Everyday Low Price" range
Coles - store brand
BI-LO
Bi-Lo - basic needs at low prices
Woolworths Supermarkets
Home Brand basic needs at low prices - recently marketed as "take it home with pride", to counteract with the low quality, low class stereotype commonly associated with Home Brand.
Woolworths Select mid-range on quality and price
Franklins
No Frills - basic needs at low prices
Discontinued
First Choice - mid-range on quality and price
Metcash
Black & Gold
SPAR Australia
Fabulous
FoodWorks
Best Buy
Department and discount stores
Myer
Babyworld, Brooklyn Industries, Fiorucci, Ladybird, Milkshake, Sprout - Children's clothing
Basque, Collection, Piper, Regatta, Urbane, Zazou - Women's clothing
Blaq, Maddox, Reserve - Men's clothing
Kenji, Lost Highway, Miss Shop, Tokito - Youth clothing
Cooks Kitchen, Heritage, Vue - Homewares
Innovare, Mosaic - Footwear
Chloe & Lola, Miss Pink, Soho - Women's underwear
Kmart
Now - Discount Clothing
Jackeroo - Clothing and Outdoor Furniture
Homemaker - Kitchen and Manchester general brand
Audiosonic - Audiovisual Brand
Target
Base - Audiovisual Brand
Rank Arena - Audiovisual Brand (brand used under licence)
Big W
Patio by Jamie Durie - Garden tools and outdoor furniture
AWA - audio visual equipment (brand used under licence)
Canada
Department and discount stores
Zellers/Hudson's Bay Company
Truly
Baycrest
Beaumark
List of Hudson's Bay Company brands - Listing of Hudson's Bay Company store brands, such as Mantles, Outline, Request, Sportek, Beaumark, Home Styles, Truly, etc.
Eaton's
(At one time Canada's largest department store chain, Eaton's is long-defunct and these brands have all disappeared)
Babyfair
bellefair
Glider
Birkdale
Birkdale Young Men's
Birkdale Junior
Bonnie Brae
Berkley
Braemore
Bulldog
Eatonia
Commander
Cottage Sweets
Gleneaton
Haddon Plate
Haddon Hall
TECO
Lady Fair
La Reine
Optina
Truline
Solar
Vanity Fair
Viking
Canadian Tire
Motomaster
Mastercraft
Supercycle
Morpower (obsolete?)
Hero
Pharmacy
Shoppers Drug Mart/Pharmaprix
Life
Jean Coutu Group
Personelle
PJC
Uniprix
Option+
Supermarkets
Loblaw Companies
(Including Dominion Stores Extra Foods, freshmart. Loblaws, Maxi, Provigo, Real Canadian Superstore, SuperValu, valu-mart, and Your Independent Grocer)
Joe Fresh
Life at Home
No name
President's Choice
Exact
Overwaitea Foods
(Including Save-On-Foods)
Western Family
Western Classics
Value Priced
Body Zone
Sobeys
(Including Sobeys and IGA stores in different parts of Canada)
Compliments Balance
Compliments Culinaire
Compliments Junior (co-branded with The Walt Disney Company)
Compliments Organic
Compliments Seasonal Collection
Sensations by Compliments (premium tier)
Signal (value tier)
Metro Inc.
(Including Metro, Richelieu and former A&P, Dominion and Food Barn locations)
Selection (recently re-branded from Merit Selection/Selection Merite)
Irresistables
Equality
New Zealand
Supermarkets
Foodstuffs Branded Supermarkets.
(New World; Pak'n Save & Four Square supermarkets)
Budget - Bottom of the line home brand across the board.
Pam's - Marketed more as an equal to brand name products.
Progressive Enterprises Branded Supermarkets.
(Countdown; Woolworths; Foodtown; Freshchoice & Supervalue)
Home Brand - Bottom of the line home brand across the board.
Signature Range - Marketed more as an equal to brand name products.
Department and discount stores
The Warehouse
Transonic - Audio & Visual; Electric Apliances
Redstamp - Electric Appliances; Manchester
Soft Touch - Manchester
Sweden
Coop
Nordchoklad/Candelia (Sweets) - Defunct
Blvitt (Generic brand) - Now-defunct, replaced by X-tra.
X-tra (Generic brand)
nglamark (Organic)
Signum - Defunct, replaced by Coop
Coop
United Kingdom
Supermarkets
Asda
Extra Special
Asda Organic
Good For You!
Great Stuff! (Children's food range)
George - (clothing)
Asda Smartprice
Morrisons
Bettabuy - Currently being phased out in favour of Morrisons Value
Eat Smart
Morrisons and Morrisons Value
The Best
Sainsbury's
Basics
Low Price - Replaced by Basics
Economy - Replaced by Low Price
Jeff & Co - Now-defunct Sainsbury's clothing range
Sainsburys SO Organic
Taste The Difference
Be Good To Yourself
Free From
Butchers Choice
Super Naturals
Different by Design (Home wares)
TU - Sainsbury's own brand clothing
Prestige Food and Drink
Basics
Economy
Quality First, you demand, you got it.Prestige is everything.
Tesco
Tesco Brand
Tesco Value
Tesco Finest
Tesco Organic
Tesco Wholefoods
Tesco FreeFrom
Tesco Healthy Living/Light Choices
Tesco Kids
Tesco Christmas
Cherokee
Florence & Fred (F+F)
Technika
Digilogic
Retailer
Halfords
Apollo (bicycle)
Boardman Bikes (bicycle exclusively sold by Halfords)
Carrera (bicycle manufactured by Merida Bikes)
Ripspeed (car accessory)
Woolworths
Woolworths
WORTH IT
United States
Stop & Shop in-house brand soda
Department and discount stores
BJ's Wholesale Club - Berkley & Jensen, Wellsley Farms, Executive Choice, Lanesboro, Living Home, Rozzano
Coop - Coop, X-tra, Coop Kaffe, Rra
Best Buy - Insignia, Dynex, Init, Geek Squad, and Rocket Fish
Circuit City (defunct) - Nexxtech, Verge
Costco - Kirkland Signature
Gottschalks - Shaver Lake
Kmart - American Fare
Kohl's - apt.9, Croft & Barrow
JCPenney - Arizona Jeans, Stafford, St John's Bay, Towncraft
Macy's - Alfani, American Rag, Charter Club, Club Room, First Impressions, Frango, greendog, Hotel Collection, INC, Karen Scott, Material London, Style & Co., T Tahari, Tasso Elba, The Cellar, Tools of the Trade
Meijer - Meijer, Shop Force, gfm, jUMP
Mervyns (Defunct) - Cambridge Classics, Cheetah, [[High Sierra (clothing)|High Sierra], Sprockets, Ellemeno, Hillard and Hanson]
Nordstrom - BP, Caslon, John W. Nordstrom, JWN, Nordstrom, Pure Stuff, Rubbish
Office Depot - Ativa, Foray, Break Escape
RadioShack - Accurian, Archer, Enercell, Gigaware, Optimus, and Presidian, Realistic
Sam's Club - Member's Mark, Bakers & Chefs
Sears, Kmart - Canyon River Blues, Covington, Craftsman, DieHard, Kenmore
Target - Archer Farms, Market Pantry, Up and Up, Xhilaration, Merona, Cherokee, Michael Graves Design, TruTech
List of Wal-Mart brands - Great Value, Mainstays, Sam's Choice, Equate, Ol' Roy, etc.
Supermarkets
Store brands managed by US based supermarkets. In order by Fortune ranking.
Kroger
some brands also available at Kroger Co. subsidiaries
Kroger Value/FMV - bargain-priced; various items
Kroger - national brand counterpart; various items
Private Selection - premium-tier; food items
Naturally Preferred - organic food items
Disney Magic - children's-oriented food items
Big K - carbonated beverages
Pet Pride
Moto Tech
Everyday Living - kitchen and household items
HD Designs
Office Works - office supplies
Safeway
Basic Red
Eating Right
Lucerne
O Organics
Primo Taglio
Priority Pet
Rancher's Reserve
Safeway Select
Waterfront Bistro
SuperValu
Acme - Store generic brand for Acme
Albertsons - Store generic brand for Albertsons
Arctic Shores - Seafood products.
Baby Basics - Baby food
Carlita- Hispanic foods
Cub - Store generic brand for Cub Foods
Culinary Circle - Restaurant Quality food
Equaline - Generic Pharmacy products
Essensia - Albertsons and Shaw's Supermarkets (also, "Shaw's")
Farm Stand- Produce
Flavorite - Supervalu
Happy Tails - Line of pet foods.
Heritage - Liquors
HomeLife - In home non-food products
Java Delight, SUPERVALU Our Own Brands coffee, is sourced from Hacienda La Minita
Jewel - Store generic brand for Jewel
Max Velocity - Energy Drinks
NutriPlan - Pet Foods
Shaw's - Store generic brand for Shaw's
Shoppers Value
Stockman & Dakota - Premium beef
SuperChill - Soft Drinks and New Age Beverages (Consolidated A+)
SuperCrunch- Snack Foods
Richfood - Store generic brand
Village Market
Wild Harvest - Organic line
Some of the older inactive private label brands would be: SavOn Osco by Albertsons A+ Janet Lee Lady Lee President's Choice Hillfarm Econo Buy Home Best * Good Day - Albertsons
Winn-Dixie
Winn & Lovett - Premium Store Brand
Winn-Dixie - Standard Store Brand
Thrifty Maid - Cost Value Store Brand
Chek Cola - carbonated beverages Store Brand
Other
365 - Whole Foods
A&P - America's Choice, America's Choice Gold, Food Basics, Food Emporium, Greenway, Hartford Reserve, Health Pride, Kids and Baby, Market Spa, Master Choice, Pathmark, Preferred Pet, Smart Price, Super Fresh, Via Roma, Waldbaum's,
Best Choice - AWG Distribution
Best Yet - C&S Wholesale Grocers
Equality - A&P Canada
Food Club - Brookshire's Grocery Company, Jitney Jungle, Piggly Wiggly, Quality Markets, P&C Foods, Marsh Supermarkets, Roche Bros, New Deal Supermarket, United Supermarkets
Giant Eagle - Giant Eagle
Great Value - Walmart
Haggen - Haggen and Top Food & Drug
Hannaford, Smart Option(Low Tier), Taste of Inspirations(High Tier), Nature's Place(Natural & Organic) - Hannaford, Sweetbay
Hill Country Fare - H-E-B
Hy-Top - Brookshire Brothers
IGA- IGA
Market Basket - DeMoulas' Market Basket
Nature's Promise - Stop & Shop and Giant Food
Roundy's - Pick 'n Save
Parent's Choice - WalMart
Price Chopper, Price Chopper Naturals, Central Market Classics, Full Circle, TopCare, Clear Value, Academix, Electrix - Price Chopper
Publix - Publix
Compliments - Sobeys
Western Family - SaveOn Foods and numerous independent grocers
Sunny Select - Save Mart
Trader Joe's
Wegmans, Nature's Marketplace, Complements, Food You Feel Good About, Italian Classics - Wegmans
References
^ "Fortune 500 Industry Listing:Food and Drug". Fortune. 2009-01-31. http://money.cnn.com/magazines/fortune/fortune500/2009/industries/148/index.html. Retrieved 2009-05-09.
External links
Private Label Manufacturers Association (PLMA)
Private Label Manufacturers Association International Council
PLMA Australia & New Zealand
PL Buyer (Private Label Buyer) magazine, covering North American store brands
PLnow.com! The First Store Brand Virtual Exhibit
Comparison of Costco store brand hams to other hams
Categories: Branding | Marketing | Store brandsHidden categories: Articles that need to be wikified from January 2010 | All articles that need to be wikified | Articles with too many examples | Articles lacking sources from April 2007 | All articles lacking sources | All articles with specifically-marked weasel-worded phrases | Articles with specifically-marked weasel-worded phrases from December 2009 | All articles with unsourced statements | Articles with unsourced statements from December 2009
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