Strategies For Driving More Traffic To Your Site
Strategies For Driving More Traffic To Your Site
There are the tried and tested methods of getting traffic to your site and there are the new and fancy ones, which involve software.
So you've got your website up, now what?
We think of the internet as a big place, full of busy users which it is. So all you have to do is build a website and if it looks nice, people will come flocking to your Home Page. Right? Wrong. You might as well have built a shop in the middle of the Sahara Desert unless you're doing something to generate traffic. How come? You thought traffic was bad now it's good?! Yes, and for many of us, getting traffic can be as big a headache as sitting in it.
Offer valuable content and be generous
Well unless all you're doing is building squeeze pages and selling affiliate products, your website should contain some intelligent and valuable information or at least entertaining commentary on life. And when you've done that add some plugins such as the ReTweet and Like buttons, so that readers can make your content viral. There's no better traffic than traffic gone viral, word of mouth traffic because people trust in what their friends like and dislike. If you're using the Wordpress platform, just go to plugins and do a search and install them.
Maximising the monetization/branding of your site
If you're running a blog or even a mini site try to create intrigue in some way. Offer a tip that teaches them something and chances are they'll be back, just like a bird that's learned you like to throw out scraps every night! Go one step further and put up little contests from time to time, offering prizes of real value.
This is vital: put up an opt-in. Make sure it's above the fold (the first half of your page) and shouts loud enough so that people feel drawn to it the minute they land on your website. Additionally you can add a pop up (plugin) which captures names and emails and works the same as your opt in. Don't settle for just any old pop up, though, you want to find an attractive one, or it'll put people off. The good ones allow you to set them so they only come up every few days for that last visitor, so he or she doesn't get it again coming back just a day or two later.
On-page SEO
Your site should contain at 2-5% keyword density on all the major pages. And don't forget to use anchor text (links) between pages it helps with SEO and with user navigation.
Join relevant forums
Sign up to forums in your niche. In the internet marketing niche one of the best is Warrior Forum. Once you've posted a few times, you can put a signature (with 2-3 links to your website(s) which people will see whenever you post. If you write good content, people will check out your site. Just make sure you don't spam anyone, or you'll be shut down.
Video marketing
Video marketing is huge, and easy to do at least in its simplest form, which is sometimes sufficient. Once you've shot and edited your video, you wan to upload it to the major sites like YouTube, Meta caf and Daily Motion. First thing I your description? You website, the one relevant to your video, of course. Then some copy which is keyword rich. Add tags/keywords, then post the video on your site, post the url on Twitter, Facebook, anywhere where you think you will each your market. Then do an article based on your video and link your article to your video and your site.
Article marketing
It may seem like old hat, but it does work. Make sure you have an easy to grasp headline promising a solution to a problem. Then drive traffic to your articles to boost their rankings, which will, in turn, provide you with more traffic to your website. An easy way to get people reading your articles is to post links to them on Twitter an social media sites such a Delicious and Reddit. You can also edit your forum signature from time to time and replace it with the url to an article you want to get traffic to.
As your articles get more views, more people will come across your article, be influenced by the number of views and view it themselves. So you can see, over time your one article could be pulling a lot more traffic a year later than when you first put it out there.
Software generated traffic
Where it gets interesting an in some cases, controversial is in automated traffic solutions. There are products out there that will automate a lot of the above tasks. Some of these products are more complex than they pretend to be, others are well worth a look because they save you buckets of time which is of course money and headache. Don't be daunted by the word software as a business of one or maybe two people, you can only start making the big money once you've learnt the art of pulling in automated traffic.
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