Strategies For Email Advertising

One of the best ways to promote your company is through email advertising and email marketing

. It allows you to stay in contact with prospective customers, current customers, and anyone else who might be able to help you make more money. Most companies do not have the resources to manage professional marketing campaigns, but with email advertising you do not need to be a professional. Here is a small sample of ideas you can use to get the most out of your email marketing campaign software.

The first rule of internet marketing is test, test, and test some more! This is no different for email advertising campaigns. You want to test every email you send. There are several methods of testing, but for starters it is best to use standard A/B testing. Send out two groups of emails with one altered element and then compare which one gets a better response. It is easy and scientific and best of all it works! Look for something that works and then try to develop something that works better. Do not let testing stress you out. It should be a simple and enjoyable process, and it will be if you remember that every successful test will eventually mean more revenue later on.

Adding surveys to your email messages is a great way to keep learning about your market. As you are able to better determine the thoughts, motives, and actions of your clientele, you will know exactly how to grow your business and retain customers. Always ask for the right information the right way. It will pay to spend a little time researching the best practices regarding how to conduct surveys. This is a small investment that will go a long way.

Keep a record of all the information you gather from testing and surveys. This should not be too difficult because most email marketing campaign software provides you with the tools you need to store it all. Ideally you will want to choose an email marketing provider who has a good analytics package or allows you to implement one. Over time you will be able to customize your messages in a way that will be very powerful. As with anything else in your business, always keep any personal information extremely safe and secure.

Next, you want to be sure that nothing you send out will be perceived as junk mail. To successfully do this you will always want to consider who you are talking to and what they are interested in. Share useful, relevant information and do not abuse the email medium by over selling to your clients. You will do more harm than good by over emphasizing your message with bolded words, large fonts, or exaggerated claims. Be honest and informative with your audience and they will reward you with their attention and their business.

Whenever you send out anything of added value, like a coupon for instance, you should invite or incentivize your email recipients to forward them to others on their email lists. Offering a coupon to mothers on Mother's Day and inviting the recipient to forward it to every woman they know would not only be a good will gesture but it is also a great way to build your customer base.

Lastly, you will want to take complete advantage of autoresponders. One of the greatest benefits of email marketing campaign software is the ability to automate so many tasks. An autoresponder will take care of important follow up messages such as replying to sales inquiries, sending out thank you letters after a purchase, or following up with those who opt in for emails on your website. It is quick, personal, and most of all automatic!

Spend some time reviewing the different email marketing campaign software providers and choose the one that fits your organization best. Sign up for the free trials with a few different email marketing providers and put them to the test. Pay close attention to how you like their customer service, tools, and templates. Once you select the one you like best you will already be well on your way to utilizing one of the most powerful marketing tools available.

by: Steve O'Bryan

POST COMMENT

The Internet Marketing Industry Is Relatively New Uh Marketing Good Not Marketing Bad, So Easy Even A Caveman Could Do It! Search Engine Marketing | Why Keyword Focus & Density Matters for Your Blog. By Mike McCoy How to Make Catalog Marketing Work for You Marketing through Business Cards Keep On Top Of Your Marketing Campaigns With Direct Marketing Services Increase Your Internet Business Exposure With Forum Marketing Marketing Your Internet Business And Getting It Noticed On The Web Benefits Of Video Marketing How To Make The Most Of Your Marketing Dollar Promotional Badges For The Ideal Low Cost Giveaway The Only 2 Online Network Marketing Secrets You Will Ever Need Jim Rohn Legacy - The Authority on Buzz Marketing