Stress And Marketing Stress Management

Stress is universal!

Stress is universal!

With increasing awareness or rather anxiety about of the stress (due to inadequate and inappropriate understanding of the concept); the offers, schemes, advertisements, marketing and demand for the enticing, exotic and often escapist ways of stress management, stress relaxation and stress relief; have grown exponentially.

This phenomenon is neither condemnable nor abnormal. This is a natural and somewhat insecure reaction of the businessmen and the consumers! Only thing is; this phenomenon has added to the stress; rather than helping us in reducing or managing it!

This has made the marketing of stress management; very easy and profitable on the one hand and temporarily useful, useless or counterproductive on the other!

The business of stress management is flourishing! All the Stress Management workshops, lectures, counseling and other exotic stress buster products such as drugs; and the facilities/amenities such as spas and other equipments and accessories are sold quickly and extensively! This is partly because of their easy to purchase and practice nature and their claimed or true but tangible personal benefits!

But these personal benefits are deceptively short lasting and most of the times counterproductive.

Because of this mercenary nature; this highly hyped marketing stress management; fails miserably in managing the stress from its roots; and effectively. As a result; the vast majority of people in the world, the buyers, consumers or customers of stress management and also the delirious stress Management professionals and businessmen become miserable!

The Total Stress Management, Superliving or Holistic Health; on the other hand; involves simultaneous blossoming of individual and global conscience and hence, the marketing of this genuine and Total Stress Management is quite difficult or rather impossible!

This is a rather Non-glamorous Non-tempting and Uphill transition from pettiness to profundity (the core of which is; NAMASMARAN, which is unsaleable and unbuyable!

Well! The Truth need not be and can not be marketed; it manifests universally through NAMASMARAN itself and the resulting SUPERTRANSACTIONS! The corollary also is true that whatever is vehemently hyped, marketed and sold is not Truth; and not Total Stress Management!

by: DR.KASHALIKAR

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