Successes and Failures in Consumer Packaged Goods Innovation and Marketing

Successes and Failures in Consumer Packaged Goods Innovation and Marketing

Introduction

Effective innovation is illusive, but is the key to sustained competitive advantage in the consumer packaged goods (CPG) industry. This report slidepack examines best-in-class examples of innovation and marketingsupported by Datamonitor's consumer insight researchto drive success in this increasingly challenging environment

Features and benefits

* Access comprehensive analysis of 50 global successes and failures in the consumer packaged goods industry to drive ideation and inspiration.

* Develop stronger brands by gaining insight into the methods used by global industry players in consumer packaged goods to give them a competitive edge

* Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered

* Obtain a broader appreciation of the CPG industry by gaining insights from both within and outside of their category

* Obtain country-specific consumer insight to understand the consumer attitudes and needs that drove innovation success

Highlights

A number of successes benefit by offering something unique and experiential for a given consumption occasion. This often involves effectively ritualizing' product preparation and consumption. Philadelphia Cream Cheese highlights how a campaign can challenge preconceived notions about how a product can be enjoyed, thereby introducing new ritualsThere would appear to be particularly profitable opportunities at the intersection of trends. For example, Lawson's bread in Australia effectively combined authenticity claims (sensory) with packaging benefits (convenience) to garner success in a cluttered segmentMany examples are testament to great marketing as much as they are about the inherent innovativeness of the actual product features/benefits

Your key questions answered

* What consumer trends are brands tapping into in order to achieve success?* Why have seemingly well-conceived, on-trend products gone on to fail?* What can be learned from successful products in other categories or industries?* What recent award winning brands should I be attentive to in 2011?

Table of Contents :

OVERVIEW

Summary

OVERVIEW

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This product has been designed for delivery in a slide pack format (ppt).

Introduction

Features and Benefits

Highlights

Key questions answered

Keywords

Further reading and references

Arcos Dorados

Axe

Band-Aid

Bavaria Beer

Bounty

Brewdog

Cadburys

Chick-fil-A

Ciroc

Cloetta

Comfort Fabric Conditioner

Crabbies

Dominos

Dos Equis

Galaxy

Gatorade

Genius

Gillette

Grolsch

Heinz Ketchup

Innocent

iSnack 2.0

KFC

Lawsons Bread

M&M's

Mikes Hard Lemonade

Minute Maid Pulpy Super Milky

Old Spice

Pepsi

Philadelphia

POM

Ponds Age Miracle

PopChips

Pop-Tarts

Primo Extremo

Purex

Sainsburys

Starbucks Via

SunChips

Tide Basic

Tiger Beer

Tresemme

Vaseline Men

VIVA Paper Towels

Disclaimer

For some-more information, Great fully visit:

http://www.aarkstore.com/reports/Successes-and-Failures-in-Consumer-Packaged-Goods-Innovation-and-Marketing-93001.html

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