Successfully Advertising French Properties

Whether you offer modern homes, commercial business properties

, a fine Chateaux, or ruins several hundred years old you can be a success at real estate sales. You can be assured that the effort you put into advertising French properties will culminate in sales because there is so much variety in property types offered in France. There is virtually something for everyone to be found.

Selling real estate in France requires a carte professionnelle ID

Laws in France subscribe to the Loi Hoguet property law that states those who deal in real estate must have a license called a carte professionnelle that shows they have taken training and are experienced and competent to offer real estate for sale. They also must hold a financial guarantee along with insurance coverage. This provides security for buyers and sellers as well.

Property finders or conventional sellers advertise their services

Here in the UK most of us know to within five percent just how much our homes are worth, but in France it's not quite as "black and white". Prices can vary depending upon who you ask. Advertisers of real estate generally have one price while the owner and other local realtors may have differing opinions as to the property's value and this can differ by as much as 6,000 Euros to 10,000 Euros. This usually involves the amount of commission a real estate agent hopes to gain upon the sale. Free agents will be more dependent on that commission because they depend less on an agency to complete the sales transaction.

Successful advertising depends on staging of the property

Making the property appealing is vital in order to make the sale. Promoting the positive features while down playing any less desirable aspects is what selling is all about and most definitely applies to the sale of property. There are codes of conduct that insure honesty when advertising French properties and these must be adhered to, but no property is perfect and each prospective buyer has their own likes and dislikes to consider. Colourful flowers in the front (well manicured) yard and de-cluttering the interior will go a long way to show off the home in its best light. It is that first impression that makes or breaks a sale.

Successful advertising is all about the "sales pitch"

Selling works best when it is not over-sold or promoted in a pushy way. Let the property sell itself, if possible. A Chateaux or large estate will not require much in the way of glossy verbiage but because of higher cost it may need promoting in a different manner than the average smallish home. Commercial real estate needs to be advertised to a different type of buyer and it all depends on how the ads are worded and even where they are seen. Magazines that offer real estate for sale are a good place to begin with local newspapers classified ad section next. When prospects walk into the realtors office they come prepared to look and most often will be ready to buy if they find a home or business location that fills their needs. Honesty and a fair selling price will help when advertising French properties for sale.

by: Lawrence White

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