Suning 2 Billion Impact "on May 1" Golden Week Appliance Market - Suning, Electronics,

"51"

"51"

Golden Week

During the

Home appliance chain

In turn between the full-scale war broke out, in addition to

Price war

,

Advertisement

War, media war, the chain is also the war-torn front. Beijing Dazhong came on the day before yesterday and Shanghai Yongle merger, with the intention and

Suning

,

States United States

"Three pillars" of that, Suning announced yesterday, "51" the day will be out in 32 stores nationwide, including 21 new shop, heavy sheets of 11 stores, if opened together April 22 to 13 Nisshin chain stores, Suning opened within a week out of a total of 45 shops, which exceeds last year's opening record of 34, created the latest week, the number of record shop, and further widening the distance with the competition.

In accordance with the domestic appliance industry chain development for this year's judge, to open stores this year will exceed the total number of 500. Suning chain plans in 2006 Although not disclosed, but the outside diameter is "not less than last year," Su Ning last year, the number of new stores opened more than 160, so this year will be a franchise, is still a huge figure, which " "51", "no doubt a large shop of choice nodes.

057Suning presence of Wuhan, has completed a layout of key markets, in 2006 the chain shifted its focus to two or three cities and the same city of the vertical penetration. From "51", the new store opened a regional distribution point of view, Suning new into Urumqi, Guiyang, the three capital cities of Xining, Lhasa, will be outside than count them out into the bag the entire western region, also did not make Suning in China reduced to only enter the province of Hainan, Tibet 2; while Suning also continued to extend its focus for two, three market chain strategy, the new presence of Anshan, Qiqihar, Zibo, Zhongshan, Luohe, Zhoushan, Hengyang, Langfang, Xingtai, Taian , Tongliao, Huangshan Jinjiang, Qionglai more than 10 cities and further improve its east, north, south, northeast, southwest Shandong and distribution chain; In addition, Su Ning in Beijing, Guangzhou, Shanghai, Wuhan, Shenzhen, Chengdu, Xian, Kunming and Tianjin, the same city a market chain, continued to consolidate its leading position in a city. Thus, the total number of Suning's chain has broken 350.

Sun Weimin, president of Suning Appliance, said Su Ning in two, three chain development market is still chose to "sound" based on the shop's selection requirements more stringent, because the focus of the second business district, three market good The shop has become a prerequisite for quality assurance operations, while Suning has always stationed in the region to build the new uniform

Logistics

, Information and service platform, solid foundation, and did not simply seek "fast."

The industry believes that the domestic consumer electronics market increasingly intense competition and foreign home appliance chain of recent moves, forcing the domestic home appliance chain enterprises in 2006 to further accelerate in 2005, expanding on the extraordinary speed of the chain, while upstream companies from tendency to build channels also requires large home appliance chain must be occupied as soon as the secondary and tertiary markets. Of course, after the practice in 2005, how to speed up the rate of chain stores while still ensuring the quality, but also as home appliance chain must be considered.

Another report, Suning has been prepared under the best-selling 2.0 billion supply, and start, "Su Ning," 51 "Super Feast gather global appliance power" of the national large-scale

Promotions

Activities, with the help of 32 stores opened in the potential full impact of "51" appliance market.

Including 10 million underwriting customized

TV

, Flat panel TVs up to 60% of the maximum profit concession; 500,000 units Specials

Air conditioning

To market, prices fell by an average of 10%, air-conditioning 100 will go to Su Ning 100 factory bosses to sign the sale of machine shop, 300-1000 none other single element; 5 million buyout Custom

Washing machine

Fell 20%, 10 million color board the drop of 15% of the refrigerator, the refrigerator at home and abroad for the first time the collective appearance new, comprehensive pre-Pratt & Whitney; wedding package any combination of the enjoyment of ice wash

Group buy

Price;

Side too

, Shuaikang, boss

Siemens

, Vantage two-piece full range of benefits to sell oil stoves, the maximum drop 40%; 10000 and other best-selling

Brand

8 l strong emission

Gas Water Heater

Below 600 yuan, 10 liters of strong emission below 800 yuan;

Haier

Su Ning, a dedicated 40 liters

Water Heater

Cost just 499 yuan; 100 million Specials

Mobile

Will also be in the "51" period can be devoted to, the price decreased 30%, 60% of the maximum drop, of which 4 million pixel camera phone prices priced at 1,900 yuan, while the 65,000 color 500 color screen phone will be open

Sell

;

Sony

, Panasonic,

Samsung

,

Kodak

In the first full line of new digital Suning OTC, 500 million pixels

Digital Cameras

Will fall below 1,000 yuan, while for parts to upgrade, you can get 512M-1G memory card;

Computer

Will be set off

Dual-Core

Universal storm, sent 498 yuan

Grand

Yi Bao, and Plus Free thousand spree.

The same time, Su Ning also introduced innovative electrical butler service, in accordance with the National Geographic Area cities designated counterpart staff, external publicity of its four kinds of contact in order to provide consumers in this region device advice (including various types of electrical products, maintenance knowledge, membership card consulting, electrical consulting service, etc.) and value-added consultation (including preferential merchant, hotel, ticket reservation service, the stock market inquiry service, birthday holiday season service, MoringCall services), as consumers "51" the most intimate electrical holiday housekeeper.

Another report, Suning major national

Flagship store

In at 19 o'clock on the April 30 points will advance to "51" put "big price", the implementation of all products "51" ex gratia scheme, first to start the "51" market, seize sales opportunities, work for 30 ahead of schedule "51" holiday consumers are "warm-up."

by:gaga

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