Suning Appliance 100 000 000 Benefit "five Nights" - Su Ning, Home Appliance Chain, Sun

As Golden Week, showing increasingly weak consumer trend

, and the Spring Festival Golden Week can not contribute to consumer, business urgent need to stimulate sales in the year to find another golden node. Meanwhile, the Christmas and New Year's consumption rise to become the following May 1, eleven, after one of the most potential sales growth. Suning Appliance sights on the opportunities implied in the two festivals, launched the "10 days and five nights," a new marketing concept, creating a third golden week consumption. According to General Manager of Nanjing Suning Tao Jinghai description, Suning the weekends before the Christmas, Christmas, the country's total Dianqing, launched on New Year's integrated package, from 12.22 to 12.31 for 10 days, the launch of "10 days and five nights" activities, night markets and the promotion by the five themes together constitute the 10 day promotion Suning by the end of December 2006 a large-scale promotional activities, sharing profit margin reached 100 million yuan.

22 evening, the staff within the procurement night, straight down none other. Tao Jinghai told reporters Suning to thank staff for their hard work over the past year, on the evening of December 22 Shanxi Road store in-house staff and their families Group buy night, the audience straight down the price none other. That night, Shanxi Road store will be held in closed store sales, with tickets can enter this area. Overall product straight down the main section came up with hundreds of discount electronics, a game-high 40% decline.

24,25 On the evening of peace sale night, Christmas night to HIGH, young people especially enjoy. By then, Suning Appliance communication, digital, fine small home appliances together on stage to introduce the theme of "3C experience nights, 5 off purchase music non-stop" promotions. Draw the day produced 10 consumers can enjoy a 50% return of purchase purchase section. Consumers will also enjoy free admission Suning provided by the beverage, Western-style cakes, food and other Christmas-related food.

26 evening, the total Dianqing back nights, hundreds of millions of consumers to share. Suning Appliance in anniversary of the establishment of 16 evening, more than 450 stores nationwide Suning will also start "the country's total Dianqing feedback Night" for the nation's largest consumer launch of a promotional none other end of the year activities. According to Tao Jinghai describes as "five nights" in the first night of the most important, millions of promotional resources will be focused on the release. At the same time launched a thousand sets special machine, the whole sample a folded sale, limited time discount buy 6 best-selling model.

30 evening, members nights, never back. Admission to all member night shopping, 20% appreciation of the original points were used, the whole night generic effective. Color TV, refrigerator, washing machine, air conditioning, communications, IT, digital, small electrical appliances seven categories jointly limited special model, exclusively for members to enjoy. Member night purchase of 10,000 yuan or more, based on the transaction price can enjoy bargaining with the store manager straight down the treatment, then enjoy VIP benefits large customers can enjoy discounts.

[Key words]:

Suning

Home appliance chain

Sun Weimin

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