Suning Appliance Five Nights To Create The Third Golden Week - Su Ning, Color Tv, Air-conditioning -

2000, the first Labour Day Golden Week Holiday Economy unintentionally gave birth

to the concept of creating spare no effort in the business, the 51, 11 has become the consumer's shopping carnival. At least 40% of the sales improve, but also allow businesses to the Golden Week as a veritable "seized gold" season. At 51, 11 fame, while Christmas, New Year's Day has become a new favorite holiday economy, Suning Appliance sights which contains business opportunities, from 12.22 to 12.31, will be the weekend before Christmas, Christmas, the total Dianqing New Year's Day launch of integrated package, with "10 days and five nights," as the theme, set of 06 end of the year last let, 16 years total Dianqing, 07 New Year's opera in one of the first wave of marketing to create home appliances market, the third Golden Week. And for different target consumer groups launched a different home appliances theme night market, consumer appliances to guide the new direction.

From the "yellow after week" to create a new Golden Week

After several years of rapid growth, this year's Golden Week spending has shown a weak trend in sales growth stagnating. So in 2005, "after the Golden Week" concept came into being, business intent through the stretch, "front" to increase sales. It is disappointing that, due to Golden Week has released a huge spending power, "after the Golden Week" of the situation difficult to satisfactory.

The other hand, the Spring Festival Golden Week can not contribute to consumer, business urgent need to stimulate sales in the year to find another golden node. At the same time, spending Christmas and New Year, becoming, following 51, 11, after one of the most potential sales growth. Suning Appliance spotted the implication of the two festivals of opportunities to launch "10 days and five nights," a new marketing concept, creating a third golden week consumption.

Procurement centers, according to general manager of Suning Wang Zhe, due to the Christmas, New Year's Day the middle difference 5 days, two festivals of consumption into a fragmented state, yet can not form and the 51, 11 of the counter trend. Therefore, Suning Appliance inventive, the weekend before Christmas, Christmas, the country's total Dianqing, launched on New Year's integrated package, from 12.22 to 12.31 for 10 days, the launch of "10 days and five nights," How to Build Third consumption Golden Week This will be a totally different from the traditional Golden Week. The promotional activities in accordance with the "10 days and five nights," the themes promotions, promotional night market by the five themes together with the 10 day promotion component Suning the end of 2006, 12 large-scale promotional activities, set last none other end of the year 06 and 16 years total Dianqing , 07 New Year's first wave of promotions in one drama to create a new sales Golden Week, a million of none other, no less than the 51, 11 of the promotional efforts to stimulate year-round home appliances consumer market.

Sharing profit 100 million to build five nights

According to Wang of introduction, from the previous year's sales data, night market sales by the end of December sales account for a large proportion of the day, most from the night market sales growth. Thus, the third Golden Week "10 days and five nights" promotion main event will focus on five nights, launched the "Midnight Golden Week" concept, but also target different consumer groups launched a different theme night market. Starting from December 22 for 5 different theme night market?? Dec. 22 staff within the procurement night, December 23 members of nights, Dec. 24 peace sale night, December 25 Christmas night to HIGH, 12 26 back the country's total Dianqing night, 100 million yuan offers none other, creating a carnival last carnival before the end of the year!

The first night (22 night) 80 000 staff within the procurement night, straight down none other. Tao Jinghai told reporters that the National Employment and Social Security as the advanced private enterprise, Suning Appliance has been seeking to return to employees. Suning to thank the more than 80,000 employees a year of hard labor, on the evening of December 22 more than 100 cities in the country's main store in-house staff and their families Group buy night, specifically for Suning 80,000 employees and more than 30 10 000 employees within the large family to carry out procurement of night, full price straight down none other. Night, will be held in main stores closed shop sales, with tickets can enter this area. Then, around the general manager, procurement executives will all be present on site to assist Kanjia. The audience straight down the main products, 888 yuan, 999 yuan of digital cameras, 1,888 yuan, 2,588 yuan a digital camera specifically for staff family members, a game-high drop up to 30% will benefit employees and their families really vacate Suning.

by: gaga

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