Suning Appliance Marketplace Competition, The United States To Increase The Development Of The

Last year, home appliance chain store expansion speed again: industry merger and

integration efforts ever, the National United States through a series of acquisitions to become the size of this industry's "boss." While Suning, refused to put forward to ensure a comprehensive presence in South China before the end of all cities above the prefectural level, and strive to achieve 150 South Main Store Number, the impact of 15 billion yuan sales target.

Competitive home appliance stores, but consumers can bring favorable price and excellent service is their most anticipated.

Suning to increase the pace of development

Early as 2005 the country entered the United States and Wing Lok Fu Jiangmen, the Suning will also come on a piece of rumor ignited. Flash two years later, the rumor finally Yin Suning official stationed in the dust settles. The person in charge of southern China Suning even let rhetoric: In the coming year, Suning will open in Jiangmen region 5 to 6 stores. Suning's presence in Jiangmen, no doubt only a step in its strategy in South China.

As a national appliance manufacturing center and major home appliances consumer center, concentrated in southern China was TCL, GREE, Midea, Skyworth, Konka and other home appliance manufacturing industry giants, therefore, this region has always been a business, especially home appliance chain business of the battleground.

Since 2003, Suning have access to Guangzhou, Shenzhen, Foshan, Dongguan, Huizhou, Zhuhai, Shantou and other cities, and further fleet expansion. This year, further increasing the pace of Suning, according to General Manager of South China Zhou Xiao Zhang Suning, this year in the South China Suning to open 54 new stores, high turnover of 15 billion yuan impact. The Jiangmen Suning's presence was undoubtedly part of its strategy for South China.

Expansion is the development of home appliance chain magic?

In the home appliance retail industry, the scale of winning an important part of the overall profit. No matter the country or the United States Su Ning, in its development process, are constantly expanding their business. Their target market is basically: first to complete a market distribution, and then expanding secondary and tertiary markets. It is reported that in a city, state average number of stores in the U.S. is 6.5, Suning is 2.7.

Today, the two expansion strategy applied to the Jiangmen region. Late last year, general manager of Gome Jiangmen branch Sui Rong Jin proposed, would seek to open branches in each county area to Wuyi city, while Suning the proposed opening in Jiangmen region 5 to 6 chain, a great catch up meaning.

Gome and Suning two stores to expand their model, perhaps, President Huang Guangyu of GOME and Suning Zhang Jindong, president of the embodiment of personal style, 30-year-old Huang Guangyu domineering tough, nearly 50 years, Zhang Jindong is a prudent and realistic. Reflected in the expansion tactics, the U.S. State menacing, just stand firm on the false start; Suning is moving steadily, piling further reinforce the foundation.

Scale, however, can not be equated with competitiveness and corporate value can not be equated. Speed determine success or failure, to achieve effective chain business scale is still a extensive model. Thus, the two appliance giants have also simply store from the previous competition, the scale of competition, and transformed into human resources, channels, product management, capital management and all-round competition in the background.

Consumers: benefits and services are most concerned about

Suning both the United States or the country, they do down their opponents on the consumers do not have much significance, businesses can offer the most competitive price, best quality service is the focus of the people.

Wuyi Chinese medicine hospital who lives near Ms. Chen said she was buying air conditioners, refrigerators, stereos and other products will first consider the price and quality, followed by services, as appliances are durable goods, generally several years or even 10 years later will change, once out of trouble, poor after-sales service that is most troublesome.

East Road

journalists were asked about the electrical market, several consumers, and they said there were a number of home appliances shopping presence on the Jiangmen is a good thing for consumers, of course, there is a good choice is better than no choice.

by: gaga

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