Suning: Kitchen Products Price Point Of Getting High
4 wave coming in early decoration, the traditional definition of "kitchen appliances"
in the range hood, gas stoves, microwave ovens, water heaters, rice cookers, water dispensers, sterilization container and other products, with the arrival of spring fever decoration as 3 to April the focus of attention of consumers, but also major manufacturers, the main channel of the common market launched weapons. March 24, the Su Ning officially launched the three-week spring of 2007, Decoration Day, the spring home decoration electrical consumption led boom.
Suning Electric Appliance Division, General Manager of the summer life of the construction Double said: kitchen appliances in 2007 was a year of major change for consumers, is also involved in this industry event, comprehensively enhance the quality of life for one year at home.
High-end price point Consumer trends from the product point of view, "the poor to see halls, rich look at the kitchen" concept of consumption has gained recognition in the Suning Appliance in February ~ March of a customer survey data, energy-saving environmental protection, design, safety of the three factors are among the top three, but the price factor has dropped to fourth. The statistics from Yee major kitchen appliances in recent years the price of view, is ever increasing year by year, especially in the fierce price war a few years ago microwave oven prices, contraction in the LG and other brands, the prices are in 2006 improved obviously. The price trend shows that the major kitchen brand invariably chosen line of high-end prices, but market reaction also shows that consumers personalized kitchen appliances price sensitivity is also not high. In the price, the 1500 ~ 2000 yuan higher proportion.
Energy Saving by the respected Specific product technology in this year's trend, Suning judge: range hoods, the Chinese style range hood for the price slightly lower, the market share in certain market share, but more and more European consumers are more respected the hood, as opposed to Chinese in the run, more green, environmentally friendly and energy saving.
Disinfection cabinet has now become an indispensable kitchen and home appliances, the new UV disinfection and ozone disinfection to disinfect utensils that do not heat; water heater whole, the electric water heater is still the mainstream, 50 to 80 liter capacity of the electric water heater sales accounting for four percent of the market around.
Gradual fashion kitchen products
In addition, the kitchen electric products has been moving packages, fashion and beauty with the overall direction of the kitchen with the development of integrated kitchen appliance brands and businesses to provide integrated solutions to provide complete solutions for multi-brand consumer choice will be important basis. This also enables consumers and businesses on the proposed business sale, sale, service requirements further. Stove, the stove because the embedded fashionable and stylish, glass panels, are more and more preference for the newly renovated home, easy to clean, no rust, oxidation, is most concerned about aspects of the consumer.
Suning: Kitchen Products Price Point Of Getting High
By: weihua
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