Sunpentown "dual Core" Ice-breaking Get Head Start In The Competition - Sunpentown,

Cooker: Winter or spring? The appliance industry

, after nearly 5 years after the golden period of development, now seems to fall into the frozen dormant about the "Ice Age."

Data shows that in the first half of 2006, the appliance market is still in rapid growth, retail sales rose 49.77 percent, but into the second half of the market into the slow cooker do not be stagnant and even before, with some of the stock backlog. Up to 200

7 second quarter, with the major manufacturers of domestic strategic adjustment, the appliance market, the situation began to loosen frozen.

Frozen dormant in a day Industry analysis, high-speed development, optimistic situation, caused the domestic appliance industry to a certain extent the behavior of inertia, less some reason, a little more impulsive. Lack of industry standards, the rapid expansion of production capacity, product homogeneity rampant, high raw material prices, and finally make the appliance industry, no market presents decade hibernation.

Popular product homogeneity and non-structured sales model so that the appliance market entry of low-level price war, affected the sound development of the industry. Part of the enterprise technology is weak, there are some hidden quality. Cooker product has not yet own industry standards and mandatory standards, making the industry somewhat at a loss flawless against the desire of consumers to buy, thus there is rational market hibernation.

Experts have pointed out, the appliance is a revolutionary new generation of kitchen appliances, has a very promising market. As global fuel prices soaring and raise consumer awareness of, the cooker clean, energy-saving, environmentally friendly features, and gradually accepted by consumers, consumers will continue to increase purchase potential. Market dormant only temporary, everything is the development of the unified forward and twists and turns, the first to send forces make up the short board, get a good impression market, who will compete in the new round of the cooker to get opportunities.

Sunpentown the first to break the ice with greater strength

6 8, Sunpentown appliances "in the Chinese market in 2007 will be" held in Wuxi, the core of nearly 400 dealers attended. The conference will be the industry's first ice-breaking breakthrough as the appliance business move, and leading to widespread attention.

It is understood that the current size of the market is full of Chinese appliance brands as many as several hundred, after this brutal, "Ice" baptism for the consumers can really trust, and to hold water even scarcer. Sunpentown has with his technological advantage and positioning advantages, drew much consumer goodwill. The data show Sunpentown Induction of market share and market share both rushed into the industry, First Group, exclusive sales turtle head, and beauty, Fuji alongside the famous treasure as one of the most consumer preferred brands .

Sunpentown chairman Chen Huangshun said, breaking the ice industry, start to start to break the product homogeneity. Sunpentown from the second half of 2007 began to implement a "dual-core ice-breaking" strategy, with a view to the development ladder, and then usher in a market peak. It is understood Sunpentown Dual-core ice-breaking strategies, including "dual-core hot-core" technology and "dual marketing" system. "Dual-Core Hot Core"?? Yuzuo industry "Inter"

Consistent technology leader Sunpentown, This time play the technology card, introduced the industry leader in appliance use "dual-core hot core" of the second generation of dual-loop heating appliance.

According to Chen Huangshun

chairman introduced, "DHR double loop heating technology" Sunpentown exclusive patented technology owned by the State. With a vivid metaphor, general electric stove is like intel single core chips, dual-loop heating Sunpentown Cooker is like dual-core chips. Sunpentown double ring cooker with two circles inside and outside the ring of magnetic coils to generate powerful magnetic fields inside and outside the two peak waves, "dual-core hot core" directly to the heating area with a larger pot, the temperature difference smaller pot with heat more uniform, more robust fire and heat in diameter up to 18? 19cm, thermal efficiency as high as 93%, so that such induction cooker fried with considerable Pengchao function, according to Chinese people's eating habits, solve technical problems plagued the industry.

by: gaga

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