Survey: Sichuan, "home appliances to the countryside" point of work in trouble - Sichuan appliances to rural areas, rural areas Appl

Survey: Sichuan, "home appliances to the countryside" point of work in trouble - Sichuan appliances to rural areas, rural areas Appl

2007 12 22, the Ministry of Finance and

Business Jointly announced the Department of Sichuan, Shandong and Henan provinces of China the first to start "

Home Appliances The countryside, "the pilot, decided to use financial subsidies to push into the rural markets of goods appliances, expansion of rural

Consumption . However, the reporter recently in the pilot province of Sichuan on the "home appliances to the countryside," the pilot followed up to find the work of such a "strange phenomenon"?? "Business like production, the farmers would like to purchase, sale outlets are afraid."

Sichuan Provincial Department of Commerce to the information provided, as of February 14, the province's "home appliances to the countryside" for the record through the network has reached 10,644, covering 21 cities, 178 townships, but the sale and entry, "home appliances the countryside "

Network Query system is only 7040 sets of products, of which 185 units have been receiving subsidies for up to a total subsidy amount of 32,741 yuan.

Sichuan "appliances to the countryside" experiment What happens why? For "bringing home appliances" work in the future if the country promoting any enlightenment? Reporters have been tracking the investigation.

Performance Optimization product subsidies Service Secure "countryside" welcome home appliances

Sichuan from January 15 starting up "home appliances to the countryside" pilot. According to regulations, farmers and the identity of the coin account designated locations in the province to purchase successful models of home appliances, and enjoy 13% of sales price subsidies. Investigation by the reporter learned that "home appliances to the countryside" products and distribution companies are identified through the state bidding, products for the rural consumer market with low price, product performance, good service, the three major advantages of Sichuan peasants deeply loved.

54-year-old Jane towns Ziyang Zhou Zejiang Star Village to 1,338 yuan before the price of the purchase of a 29-inch Changhong

TV . He told reporters the family three children migrant workers, and usually two people on him and his wife at home. "Has long wanted to buy

TV , And recently also saving money. A few days ago I heard a subsidy to buy TV, the kids immediately to send us some money, so coming in to buy the one. With this color TV, the future would not be so bored at home. "

And Zhou Zejiang different from the town of Mianyang City, Luxi Zhang Yong, the Chinese and the villagers of this "home appliances to the countryside," good performance of the product. Zhang Yong, said: "some time ago has been to buy Taiwan

Refrigerator , In 'bringing home appliances' sales went around the circle area, and found the performance of these products is better than than the same commodity prices, have carried out a number of optimal design. As Meiling refrigerator, mice and more for rural situation, safety is also a block specially rat board, I particularly like. "

Reporter has learned that "home appliances to the countryside" products like the reason why popular with farmers, also in its comprehensive service network. Jiafu to Mianyang City

Electrical Co., Ltd., for example, the company is "home appliances to the countryside" products prepared 35

Distribution Car, every 3 days delivery time to the township network appliances, security products delivered to farmers in 48 hours at home, and more than 300 specially arranged for the product installation and maintenance, maintenance of no fixed point on the township to provide mobile services.

Products thin profit loss weak primary sales market order "trapped"

"Appliances to the countryside," the pilot's main consumer target is to townships. However, investigation by the reporter learned that because "home appliances to the countryside" products profit of sales outlets in many towns also adopted a fixed tax, more than the fixed one for each subsequent sale of certain goods must pay the costs of additional tax, not only profit greatly reduced products even the phenomenon may be selling at a loss. Therefore, some grass-roots sales outlets have adopted various means to guide farmers to buy other types of merchandise.

Yibin City, Yibin County, Township, Village of Po On Mashi You recently spent 1,980 yuan in the county of Changhong C

Life

Experience the store bought a Changhong color TV. When a reporter asked him, "Why not buy 'the countryside' appliances", the Mashi You so shocking?? "I also want to buy that, as big screen, cheap 500, but also enjoy the financial subsidy.

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