Survival Curves Of Leveraging The Internet Washer Industry
Survival Curves Of Leveraging The Internet Washer Industry
In the triple play background, color TV companies pushing Internet TV, and caught a huge royalties for the homogenization of serious DVD DVD Machine manufacturers, are now invariably set his sights on "Internet Applications" on.
Recently, the Malata Group, ECS Electronic , Odd electronic sound and Realtek Semiconductor Joining launched HD DVD players in China Industry Alliance was established in Shenzhen, and the first exhibition of the new generation of products "HD Internet player." In addition to both V CD And the DVD's features through the product, consumers can also use ordinary television direct broadcast TV network, in order to achieve no disc player.
Dilemma The walk video, LD, VCD, DVD, after time, our industry is experiencing life players embarrassed.
"Indeed, in recent years fast development of the Internet, we all love watching movies and television in the network, many flat-panel TV also started with Internet access, with fewer and fewer players, the sales volume has gone down. "In the Suning Appliance (002024) Beijing Lishuiqiao shop, a DVD machine Sell To the China Economic Times staff reporter, said.
The PRC, according to market research firm to monitor the data show that in 2009 one? In November, the domestic DVD player market, total retail sales decreased 31.47% year on year, retail sales decreased 35.21% year on year.
Industry Alliance of China Secretary-General of HD DVD players, Malata Group Chairman Hui-mentioned former glory days can not help but sigh, "the peak of the players, CCTV prime-time Advertisement Virtually all of the players products occupy. However, in large part reflects the disorder was player industry competitive situation, the decline of industry players is inevitable. "
In the triple play on the agenda before the troubles due to core technology, domestic DVD enterprises are facing huge pay patent licensing fees, a large number of VCD, DVD companies overwhelmed, have chosen bankruptcy or transition. Including the love of the last century, more than 90 years, including many well-known famous at once Washer Business has disappeared.
China Electronic Industry Association, said the Secretary-General Chen Lixin, 80% of the world DVD machines Manufactured by China in 2009, China's DVD output reached 120 million units, down 23%, due to lack of core technology, DVD enormous challenges facing industrial upgrading, and many DVD players key enterprises want access to the countryside and the old household appliances for new projects.
Although the player development of the industry has gone down, but Hui-day still pin our hopes: "Only the sunset products, there is no sunset industry, ongoing product upgrading, the development will bring new vitality."
Survival curve In Hui-day view, high-definition disc players Internet industry players will be able to bring vitality.
Related survey data, broadband Internet users in China Mainland has more than 340 million, while the scale of the network video industry is expected to more than 100 billion yuan. Meanwhile, Artesyn Technologies, a network survey, 61% of users want TV to access the Internet, 50% of computer users do not want to watch a movie, prefer to watch a movie on TV. These data allow players to see the business opportunity.
2009 10 months, the ECS Mid and Huang, president and odd electronic sound of the first electronic chairman Zhonghai Guang Hui-day visit of the Malata chairman.
Hui-day revealed that in 2010 Malata, ECS, odd set of high-definition sound of three companies internet player sales target of 100 million units.
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