Sydney Advertising Strategies That Work

Advertising is an important element for all businesses

. After all, this is how customers are going to know about the products and services a business offers. Thus, it is important for Sydney companies to implement advertising strategies that work.

One advertising strategy that many Sydney companies have seen results with is using ones brand to the fullest potential. In other words, make the most of the brand. One way to do this is to take the product offered by a company and modify it to reach another targeted market. For example, a childrens book may be altered or changed to allow voice recording. This voice recording is valued by either long-distance relatives or elderly grandparents. By altering the childrens book, it is now targeting two different audiences, children and older family members.

This technique has been used by many companies with great success. Movies have often launched merchandise such as lunch boxes and tote bags. Entertainment parks have carried out similar ideas. By stretching ones brand, it is possible to target a whole other group of people which can increase revenue.

Another advertising strategy used by Sydney businesses is celebrity endorsements. This strategy uses a celebrity to talk about a product in order to encourage more people to buy the product. The celebrity may be a nationally recognized film star, athlete, or author. However, this strategy is just as effective when using a local celebrity such as mayor or town leader.

This Sydney advertising strategy of celebrity endorsements works better in some situations. Younger targeted groups respond better to celebrity endorsements than other age brackets. The age limit in this situation is 35. Less than 35 years of age is the targeted group that responds better to celebrity endorsements. Faster growing industries tend to have more success with celebrity endorsements. Examples in this category include fashion trends and technology.

One final strategy Sydney companies should consider when advertising is communication of an advertising campaign. This communication is very important because it sends a message to the consumer. It is important that after an advertising campaign is launched, that feedback be evaluated. Although a company may select a slogan with an intended message, people hear what they want to hear. Therefore, the intended message may not come across accurately. In this case, a new advertising campaign must be employed and quickly.

These advertising strategies have been used by Sydney based companies and have been successful for many. It is important to realise no two companies are alike nor should their advertising campaigns.

by: Nagey Kastoun

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