Tactics To Creating Logos That Last
Apart from having something to represent the company
, logos are significant branding and marketing tools that shape the success of almost all types of business. It is through these sophisticated, stylish, and well-designed emblems that products are more likely to be remembered and identified by any potential or existing customer.
Realizing this advantage, a logo is then an effective tool that can be used by entrepreneurs to attract customers. But understanding that not all shapes, colors, and designs canallure people, many would ask themselves this question: how do we come up and end up creating logos that last?
Unforgettable, thats what you are.
Like the famous song by Nat King Cole, we want our customers remember us in every way. We want them to remember not only our quality products, but also our image and name. So where do we begin?
First, try to consider planning. Know your ideas more. Instead of thinking with a paper and pen, try facing your computer and search over the Internet. Admit it; almost everyone uses the web today. It would be a big help. Of course you also have to ask yourself who your target audience is. Are they kids, women, senior citizens, or people of all ages?When you start planning yourbadge, explore the many possibilities associated with your company, for instance, your corporate vision, mission, andstandpoints.
"Simplicity is the ultimate sophistication."
When one of the worlds greatest painters of all time, Leonardo Da Vinci, mentioned this quote about simplicity, he was sure about what he was trying to explain. Though apparently simplicity and sophistication are two opposing words in the dictionary, he was determined that being simple is, in fact, elegant.
Many people normally assume that the more decorations and colorsan object has, the more it is desirable andattractive to the eyes. But what these people do not also realize is that overdesigning actually makes things baffling and even more complicated. Think of some of the best company badges around, such as Apple, Nike, and McDonalds. They may have the simplest icons and images, but they are definitely among the best.
Squeeze your creative juices.
Intelligence over creativity is one of the very important techniques used in creating logos that boost memorability and impact. Besides causing intrigue andconcealing hidden meanings and symbolisms, clever emblems interestingly and implicitly project their image and character via their logo designs.
The Fedex symbol, for example, strategically places a hidden arrow that represents the speed of the delivery they offer.The same is true with the Toblerone design, which has a hidden bear in one of its icons. Originating in Bern, Switzerland, Toblerone intentionally designed the Swiss Alps with an underlying image of the animal to represent its originating city, which is rumored to mean City of Bears.
Originality is Key.
As with anyform of invention, nothing beats an original work. Hence, try not to copy other badge ideas or create designs that obviously look like the other. Apart from not having your own identity, you might also be accused of copyright infringement. So, think of your own exciting ideas and always be unique.
Meanwhile, as
creating logos can be problematic and critical, business owners can choose to seek the assistance of professional logo makers and designers in generating badges that last. Experienced designers not only have the best ideas, but they also have the best hands for the job. They can capitalize on your desires and get the best out of your simple concepts. Moreover, they are experts in the field, thus giving you 100% assurance and success in your venture.
by: Darwin Palmer
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