Take Your Trade Show Displays To The Next Level With Convention Sponsorship

Take Your Trade Show Displays To The Next Level With Convention Sponsorship

As an exhibitor, you've no doubt seen companies featured on the convention's promotional materials and envied their prime spot. At some conventions, the experience of sponsorship is completely different from simply renting space for trade show displays. Your name might be placed in a more prominent billing position, but there is relatively little additional benefit. The exact details of sponsorship and its benefits change with each exhibition, and understanding the general commonalities can help you decide whether sponsorship is the right next step for your company.

Sponsorship: Higher Cost Than Normal Trade Show Exhibits

One constant of sponsorship is a higher cost. You will always end up paying more than if you simply rented space for trade show displays. The exact fee will depend on the convention, and may even depend on the region, if the convention is one that travels. There may be a limited number of slots available, or it may simply be a question of how much funding is required. Some exhibitions may not have any slots available due to private funding, public assistance, or expected revenue from ticket sales. These discrepancies make it difficult to provide an average price for becoming an official paid supporter. There is only one constant to sponsorship: it's more expensive than just renting space for trade show exhibits.

A Partial Examination Of The Benefits

Whenever you do pay to support a particular convention, you can expect some form of preferential promotion for your company or trade show displays as a result. There are many forms that this kind of treatment can take. It may be as simple as a mention in the program, or as extensive as speaking opportunities, a larger booth, and more. When you are first investigating the possibility of offering financial support, you should explore what kinds of incentives are offered. It may be difficult to start the conversation with event staff, but you should go into any situation of this sort with your eyes completely open to the costs and the benefits.

Is This Option Better Than Typical Trade Show Displays?

The only way to answer this question is to do a traditional cost-benefit analysis. You need to know how much it would cost to become a formal supporter and what you'd get for signing on.

Some of the possible benefits of sponsorship, such as increased media exposure and placement on signs throughout the site, are advantages that standard trade show exhibits could not provide. There's also the plus of being seen as a supporter of an entity that your industry or your client base values, which can never be put in financial terms. It may make sense to invest in financial support at some events, but not others. The best way to make the determination is by gathering as much data as you can find and then using that to make an educated, considered choice.

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