Taking Your Offline Business Online
When people make the decision to take their business online
, they believe the first step they should take would be to set up an ordinary website. For a conventional business this would be a good assumption, but as a network marketer coming online this is not the case.
A typical website will not be sufficient to develop the kind of relationships that network marketing thrives on. Your goal is for people to find you and ultimately buy from you online. One of the main things you need to learn is how to make your business easy to get to online, and how to set yourself apart from the rest.
In order to build relationships with prospects, familiarize yourself with a phenomenon known as social marketing. By gaining knowledge of the internet's new phase known as Web 2.0, and the characteristics of these sites, you can discover the ability to interact with the site's producer or author's of its content.
Potential customers will be able to find you more easily, because search engines like newly updated information. A variety of media is now accessible to make developing these relationships possible, such as Ezine Articles, and content sharing like Squidoo and HubPages. Everyone has heard of YouTube, for video sharing, and then there are blogs, and microblogs such as Twitter.
Focusing on all these different forms of media would be impossible, but they are all available at little or no cost to you. You can establish a presence online to become a valuable source of information in your area of expertise.
Creating a website is important, but obtaining a flow of customer traffic is more essential to the survival of your new online business. If you are going to succeed online another vital concept to launch would be attraction marketing.
You can start by answering a few questions like:
* Who are you trying to target? You are looking for business opportunity seekers; someone who wants to make money at home, but doesn't yet recognize the prospect of joining a network marketing business. Possibly it could be someone who already has an affiliation with this type of business, or someone who has done research for your specific type of opportunity.
* What are they looking for, thinking about, or talking about? These opportunity seekers are looking for any information to help them overcome their network marketing situation and ultimately succeed. Additionally, they are researching product information, different compensation plans, how to manage a company, and anything to help them further their development.
* Do they have problems that you can help them solve?
* Are they looking mostly to gain prospects that can teach them how to use the internet to help them achieve their business goals? Maybe they need to know how to spend less money on leads, or how different compensation plans compare.
1. Use this information to arrange your attraction marketing system, and produce a web of content.
2. Create and position your content online where prospective opportunity seeker will find you. The content you generate is the lure you need to gain these prospects. You do not need a website to start building content on the web. A website or blog will only advance your results.
After these seekers find you, they give you permission to communicate with them. Then you can gain their information by having them fill out a form on a blog or a lead capture page. Once you establish permission to communicate, you can maintain this lead by extending valuable offers to them.
by: Dave Dumas
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