Talk Home Appliances Online Direct Marketing (business)
In today's China, young people in big cities all have computer education to grow up
. With this crowd into the mainstream consumer, on-line direct marketing in this way they gradually become an important form of consumption. At the same time, large on-line direct marketing platform also rapidly developed: EBay in 2002, spent 3,000 million to acquire a Chinese auction site eBay, the auction of its transition to the online direct marketing. And Taobao is in March 2003 has just been established. Today the two already have 10 million respectively, with 4.3 million registered users. 10 million and 4.3 million relative Chinese Internet users, 94 million is only Xiao-corner of the online direct marketing that rapid development has only just entered it. Yahoo and Chinese Web portal Sina.com alliance set up a film co-funded network of direct sales seem to want to get in line.
Online shopping core competitive advantages Internet survey showed 53.9% of people think that online shopping convenience, 50.1% of people think that cheap, 44.8% believed that common channels can buy the products not to buy items. Obviously convenience, product range, cheap Internet trading three core competitive advantage.
Online shopping to attract what consumers?
Survey shows that the most inclined to shop online is between 25 to 34-year-old white-collar workers. This relatively high income of the same age they are more busy work related. Followed by the age of 16 to 24-year-old Internet users, the price factor is the age of the main drivers of online shopping.
Mode of operation of small shops
General online store is operating in the direct sales network market is a virtual store, it does not need stores, decoration, display of goods and service personnel, it uses the media to the Internet, which greatly reduces the cost of .
And home appliances on demand service allows consumers simply trust in the virtual store is not high, consumers are often also have a physical store is more trust in online shops. Relative to other products, online merchants, greatly increased the cost of home appliances business.
Special payment Online direct marketing platform birth, method of payment only "same city home delivery, cash on delivery" and "remote remittances, goods delivery service" in two ways, as "remote remittances, goods delivery served "generated a lot of online fraud, Taobao and eBay have launched more secure method of payment. The special line of home appliances has spawned another relatively unique trading: "online booking, shop trading entity." Online shops are also very high regard for such trading, home trading for customers to provide various types of promotional products. The remote home appliance products, relatively few transactions.
The form of stock management Shop online direct sales platform, customer orders can be received, again manufacturing factory or supplier orders, instead of out products on display for customers to choose, just hit the page the menu to the goods available. As a result, stores will not increase the cost of inventory, the price is lower than the average store, which will help increase online retailers and "e-space market," the charm and competitiveness. At this point, like home appliances and other goods.
Low-cost competitive strategy Virtual store on the network market, the cost mainly related to hardware and software costs, network usage fee, and subsequent maintenance. It is usually frequent than the average store cost much lower, because the need for expensive store general store rental, decoration costs, utilities, sales tax and personnel management fees and so on. While living in the cost of household appliances shop between the two.
Of online communication with customers promptly
Network Marketing platform product forum model provides between businesses and customers convenient and efficient means of communication. Greatly increased the forum this product turnover rates and customer loyalty. Many customers therefore recommend that the premises, as other relatives and friends.
Appliances online direct sales prospects
With the maturity of Internet users in China, online trade fairs more frequently, while the accelerated pace of life will make more people choose to buy appliances online. For home appliances business, the online direct marketing platform in the establishment of large stores can make further flat sales network, marketing costs can be significant savings.
Talk Home Appliances Online Direct Marketing (business)
By: blairzhang
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