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Tm To Boost Home Appliance Market Vendors Take Advantage Of Playing Transmission Of The Disease

Order to stimulate domestic appliance consumption

, national authorities has issued a "

Bringing home appliances "," TM "and" energy subsidies "and other policies, which greatly promoted the prosperity and thriving consumer electronics market. However, some unscrupulous manufacturers and consumers take advantage of playing the" hide and seek "game, inferior race fully charged or the price unrealistically high, consumer fraud.

TM to guard against price unrealistically high

Now, in urban and rural stirred up "TM" consumer trend


Car And home appliances can be TM to. Appliances which renewal is a broad scope, including not only

TV , Refrigerators, washing machines, air conditioners, water heaters and other large household appliances, also includes almost gas stove, range hood,

Cooker , Microwave ovens, DVD players and other kinds of small appliances, while very attractive form of subsidy, manufacturers not only improve the depreciation of the price old appliance, like a vintage 29-inch platform

TV Machine depreciation from the original price of 200 yuan to the present 400 yuan, while consumers are still prepared to redeem manufacturer's new machine for price subsidies, subsidies range from at least 10%, as many as 20%, rough conversion is indeed a offers a lot of money, many consumers are very heart. However, consumers have found, and some vendors are not so honest way, it seems to get a new appliance to subsidize a lot, I did not expect the prices of home appliances such renewal secretly taller part of it, if the two who compare the price after discount, the same or even higher than the original price after discount.

Business sector concerned that any of the home appliance manufacturers, "prices unrealistically high", not only the business sector could face a fine, will cause consumers to their brand of no-confidence. Establish a well-known brand is a long time, and it is hard to come by, and I hope manufacturers do not lose the benefit of the time and company "business integrity" is "based on the present."

Price of "water" consumption needs serious recognition

"Brand kitchen TM, enjoy direct subsidies of 10%; player TM, the minimum premium to 148 yuan ... ..." Recently, I saw in front of a shopping mall business Xinyang launched Asked Questions is, indeed, attracted many customers.

I saw at the scene, although the crowd of people more, but really very little for home appliances, they are holding and see. Many consumers think that many models of home appliances brand, used a different degree, Jiu Jiadian in the end how the discount, and is where the flow of the collected waste home appliances? These are appliances for scrap will go back into the market after the renovation? Inside the old zero

Fitting , Metal materials, will be re-used? The mall staff have not been any explanation.

Involved in exchange of new machine, I found a section player is priced at 498 yuan, but it is understood its market price was only 350 yuan or so. If a discount of 148 dollars to convert this player's player 498 yuan, 350 yuan needed for topping, then give away a player is equal to the merchant. It seems businessmen TM "water" really a lot of consumers to carefully identify.

TM to business playing "folk version"

According to my understanding of the market "TM" remains a corporate launch of the "civil version." Although the promotion was initially driven


Sell However, all brands have a time to play "TM" brand promotion, replacement is uneven, chaotic markets, affecting consumer buying. The author notes that some brands of home appliances and television marked "TM" TV depreciation rate can reach thousands, some as high as 2,000 yuan, higher than the national development of the TV 400 yuan / Taiwan subsidy ceiling. Flea market, selling only 12 100 yuan in the old TV in the store can sell thousands real high?

Subsequent visits I also found the problem. A particular brand of TV salesman said, "TM" is the kind of promotion, such as preferential is not as big as the manufacturers propaganda. Activity has not been formally present the national TM to the implementation of "TM" are introducing a voluntary enterprise, from the activities of the retail prices of all factory details to have the final say, how many people can benefit and not third-party supervision.

Tm To Boost Home Appliance Market Vendors Take Advantage Of Playing Transmission Of The Disease

By: frbiz2@foxmail.com
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