Tapping Into Twitter And Facebook.

Exact Target published findings in July 2010 that "nearly 40% of consumers (are)

turning to Facebook and Twitter to supplement the news, information or deals they receive via email, marketing." This is exciting news for advertisers who are pursuing permission-based marketing strategies. In essence consumers are allowing direct marketing from sources they choose. This puts advertising at the tips of fingers of the people that will most benefit from their specials and coupons.

Other key findings of the report include:

*More than 90% of consumers that are a fan of, or "like," at least one brand on Facebook also receive at least one permission-based marketing e-mail per day.

*More than 75% of consumers that follow at least one brand on Twitter subscribe to at least one brand's e-mail marketing.

*Almost 50% of people who are checking out brands on Twitter are doing it without having a Twitter account.

*Almost half of mothers with kids that live at home are trying to find deals on-line and are doing so by becoming fans of 10 brands on Facebook, following 10 companies on Twitter and getting more than 14 permission-based marketing emails sent to them daily.

*33% of people on-line say they are Info Seekers and are looking towards user-generated content and product reviews in order to make their buying decisions.

*While 28% of consumers under the age of 25 identify themselves as "social butterflies" and fan the most brands on Facebook, they are more likely to buy from companies that send them permission-based e-mail.

Advertisers have been seeking ways to tap into the social media generation. This includes the automobile industry and RV industry. While more and more advertising budgets are being sunk into finding ways to become the next big social media sensation, in the past, it has been a hit or miss tactic. The most crucial aspect for being successful is figuring out where and how potential customers want to get their information. This report may change the way advertisers invest their money.

The good news for RV dealers and manufacturers advertising on-line is their consumer base is becoming receptive to on-line marketing. Some users are choosing to accept marketing emails from RV companies they have personally selected or 'friended'. RV dealers that use Facebook and Twitter posts to attempt to promote their businesses in dry, uncreative ways are going to find their efforts falling flat. However, those that offer exclusive deals and offers to their select followers are giving people a reason to friend them or re-tweet information.

By following social media trends, advertisers and companies will be able to reach their core audience on an intimate and interactive level.

by: Jim Tolar

POST COMMENT

How To Do Article Spinner At No Cost Roofing Contractors Dont Choose A Roofer Until You Read This Article Comprehensive Along With Information Helping You With Concession Or Amazing Suites While Booking Ama A Short History Of Emergency Shelters Get The Skill Get The Job. Easiest Ways To Get The Knowledge. The Purpose And History Of The Cpa Exam Learn to Delete Toolbar History Test Your FMLA Knowledge Motels & Guidebook Relative To Deals & Grand Rooms On Taking Great Cheap San Diego Hotel Blue Mountain History Things most articles will not tell you about Public domain Crocs - A quick history Issues On Privacy Concerns On Facebook