Email marketing is a marketing strategy that entitles the use of electronic mail
. Like other techniques it also aims at promotion of products and to build large consumer base for the company. Instead of using mass media, it provides written details of companys product with the help of Email. In recent times this type of marketing strategy has been proved to be effective as if used effectively it can render best results. It makes its way to potential customers by segmenting the market. Email marketing is based on approach of capturing target Email leads either with the help of various softwares or by purchasing it from some other company. One way to begin Email marketing campaign is to provide customers with the option of opt-in and opt-out to email newsletters that you send. The opt-in policy is like permission based marketing. This policy requires a customers to self select the services they wish to subscribe. Similarly opt-out policy states that a customer is free to unsubscribe the services at his own will. This helps in building strong and loyal customer base. The main aim of Email marketing is to provide such information that informs, entertains or educates the reader. The popular types of Email marketing are: 1. Email Postcards: They act as a short email announcements. These are generally used in providing information about special offers, new products and an upcoming event.
2. Email Catalogs: These are the electronic version of printed catalogs. It includes the graphical pictures of different products along with a brief description
3. Email Press releases: This format generally targets media contacts. It is used by organizations to reach out other customers as well.
4. Email Newsletters: It provides the customer with the relevant information that proves beneficial and entertaining to him.
5. Email Surveys: This format includes a questionnaire that includes some questions that recipient has to answer.
6. Email Invitations: It is like an email postcard that intends to invite someone to a special event. Mainly it is used for festive season.
7. Coupons: It is like a discount or a special offer by email to attract new business, increase sales or repeat business.
So by following these ways you can target your potential customers with the help of Email marketing.