Targeted Facebook Advertisements
Targeted Facebook Advertisements
Targeted Facebook Advertisements
When it comes to advertisements you simply can't beat the ability of Facebook advertisements to target your customers by demographic. You don't need to worry any more about selecting the right keyword, you can target your customers by location, age, sex, interest and even by where they work!
The potential of Facebook advertisements is massive. With over 400 million active users there is a lot you can do with this advertising medium. More and more large companies are starting to advertise here realising the value of being able to target so many active users.
To start with you can target your advertisements by country. Now, you can do that with AdWords and other pay per click networks, but the real beauty comes in being able to select cities to advertise in. You can also have your adverts displayed to people in a radius of those cities as specified by you in miles.
This allows for incredibly targeted advertisements, particular if you have an offline business. The value here is immense and could end up being a micro business in itself for many marketers who sell this service to local companies.
You can also target people by age. Remember that Facebook stores a lot of information about its users and this is all to your benefit when it comes to advertising.
If you are aware of the age range of people most likely to buy your product then you can choose to display your adverts solely to them. If your product is related to birthdays you can choose to target people on their birthdays too! How fantastic is that advertising opportunity? A lot of people go to Facebook on their birthdays because they get lots of messages from people.
You can target people by sex as in are they male or female and also whether they are interested in men, women or both. Add to this the ability to target people based on their relationship, i.e. single, engaged, in a relationship or married then you have amazing advertising potential.
Can you imagine placing Facebook advertisements for wedding related services to people who are engaged? Or dating services to people who are single? Or how to catch a cheating partner to people who are in a relationship? Or how to put the spark back in to your relationship to people who are married?
The earning potential is significant just from this.
Next you can target people based on their language so you can really advertise locally based products and services in almost any country.
Taking it a step further you can specifically target people who have certain likes or interests. This means you could target your lizard keeping product to anyone who has registered an interest in lizards. Targeted advertisements like this are invaluable.
You can also target people based on their education and even where they have worked or are working. This of course provides immense potential in targeted adverts for education products or even job hunting products!
Finally, you can even target people who have certain connections in Facebook, i.e. friends, or group memberships. This helps you even more to target your advertisements to people with very specific interests.
The potential with Facebook advertisements is immense and it is something that you should be looking at to boost your business. With relatively cheap advertising and highly targeted demographics you can gain precise access to your target market. The opportunity to profit is massive and it's growing every day.
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