Targeted Traffic The Local Seo Way

One of the simplest things you can do to make the most out of local searches is to focus on getting listed with the big boys of the industry

. This refers to Google Maps and Yahoo! Local. These are the two biggest in the industry, so listing with them should be your first priority before you move on to the next step. Your aim of listing with these huge names is to get more search engine traffic, which will help you realize your goals.

Getting Google Maps to list you is actually quite simple. You just need to follow a simple process to complete the application, after which you will be either emailed or telephoned for the verification purposes. After that process is completed, you'll only have to wait a few weeks before your site begins to reveal itself within the local searches. You should expect to find the same with Yahoo!, except you don't have to verify anything with them. Yahoo! allows you to fully customize your listing any way you wish.

The plus point here is that the approval process is quick and doesn't take weeks, unlike Google. This tip is so important if you hope to contact those who are looking for what you're offering. Many local websites, like Yelp, are fine with the idea of business owners asking customers or clients to post reviews for them. Since this is allowed and it could help you a big deal with your local SEO efforts, why not just go ahead and do it? Make sure you let your clients know about this in as many ways as you possibly can.

You can say something as simple as "Hi it would be great if you can take out time to review our business on XYZ Local." Even though you have no control over these reviews and it's not up to you to make them good or bad, they make your business look more credible and reliable to your upcoming customers. Even if you are trying other things as well, make sure to integrate this tip because doing so can help your business exponentially.

Listing your business in the Yellow Pages and other directories like it is also smart. Start out with YellowBook.com, SuperPages.com, and YelloPages.com. YellowPages.com gets more than one hundred million searches every month and they offer businesses free listings. On the other hand SuperPages.com supplies its listing to big portals such as About.com and MSN. You can have a very basic listing with them for free. To conclude, local search engine optimization needs a little bit of extra effort on your part but it also makes it easier to find your target audience.

by: Dario Montes de Oca

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