In the last few years, a substantial rise in online trade has taken place
. The main factor which has contributed in the change is online marketing. Online marketing which is also known by the name of web marketing or Internet marketing is the process of selling goods and services through the medium of internet. Online marketing serves as an affordable and effective tool for targeting a global market. However, seeing the manifold advantages of online marketing, most of the traders have gone online in order to market their products. To establish a distinctive presence in this crowd is one of the most difficult task marketers are facing now-a-days. Now the question arises is in this stiff competition what you can do to attract the traffic towards your own website? What can we do to make sure that the most of the visits on our websites ends in a sale- the ultimate goal of every marketer?
Over the years, several effective, non-traditional marketing tools have been used to make online trading effective. For the people who are either involved in Internet Marketing or wants to become involved, a proper knowledge of these tools is very essential.
Some of the tools of online marketing are:
Pick keyword-related domain name:
Domain name is an important marketing tool and should be after picked after some consideration. There are some factors we should consider before picking up a domain name. These are as follows:
should be short should be easy to remember should tell exactly what the site is about should be have keywords of your site
Selection of keyword-related domain helps in achieving high ranking for your site on the search engines and serves as a marketing and promotional tool.
Pick right Keywords:
Keywords are one of the most important elements of the online marketing. Picking of the right keyword can help you a lot in promoting your business online. You can pick keywords by using special keyword software as well as through some online sites or services. The picking of the right or wrong determines the success or failure of your online marketing venture.
Writing modest article:
One of the most widely used method of gaining organic SEO is article writing. When you write and submit keyword related articles with links back to your site and other sites shows your articles, then you gain quality one-way links back to your site. Search engines follow these links and gives top rakings to your site for the keywords.