Telemarketers: To Outsource or Not?

Telemarketers: To Outsource or Not?

Telemarketers: To Outsource or Not?

There had been a number of debates on whether to outsource telemarketers or not. Some say it is more advantageous to just get an "in-house" staff, but some say outsourcing saves a great deal of money. So what is the real deal? I say let us discuss the advantages and disadvantages and you decide.

Let's address the obviousadvantage of "in-house" telemarketers working with people in person. In addition to enhancing a relationship, having in-house appointment setters offers a perfect transparency with employee being physically present at work. Moreover, there is an instant feedback and perfect control over sensitive data.

In a different light, an outsourced telemarketing service gives the most human resource advantages. Before choosing the most qualified agent for a client's campaign, the agents has to undergo a tight competition among 10-15 prospects. Thereafter, the agents signs an agreement to protect client's confidentiality and gets oriented in using time tracking tools, email, instant messaging and other administrative protocols. Let's face it, not every agent will work and termination is done in just one email. How easy is that?

Another aspect of outsourcing that we need to understand is the technical. An outsourced agent must provide their own equipment like VOIP (skype, magic jack, soft phone, etc) and a stable internet connection. It is cost effective on the part of the employer as they will only provide email, instant messaging and other support. In return, agents deserve a timely invoice and smooth accounting of the project.

Since supervision is minimal, outsourcing companies rely on their agent's credibility and honesty to ensure that clients are served at their best. You need not find the best agents, you just need to search for the right ones. It is a big risk, but this allows more room for professional growth and sense of responsibility.

Indeed, the employer should offer years of experience to assist in directing agents and a expertise in operational management especially in checking the staffing and availability of agents per demand. By using home based agents for a telemarketing service, the pool of available candidates becomes the entire world as oppose to employees who can that can drive to your office. How cool is that?

Now that the obvious reasons why outsourcing is advantageous has been laid flat. You decide.

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