If you don't have that kind of a budget, go online
. Create a website and plan strategies with your call center partner about search engine optimization (SEO) processes. SEO tricks will create a positive hype about your brand online. Use Facebook and Twitter to ensure that you are reaching out to the common users of social media networks. They are a mobile group and you can reap excellent benefits if you're tapping into this section. They are also more likely to be open about buying online. Lead generation is generally preceded by brand marketing and promotion. Once people know your brand, they will buy your products/services.