Text Messaging As Marketing Tool

In the older days, in order to promote your business

, a company needs a separate fund that can be used as part of their marketing tool. Companies spend thousands of dollars just to generate attention and patronage to their product or services. But nothing beats the oldest and cheapest form of advertising. That is the word of mouth marketing. When people talk about your product or service it creates curiosity and awareness that can result to patronage to your product or service. But in the world of internet where information can be send and receive at a fast rate and quantity, companies used modern technology to the fullest. The invention of cellular telephones gave way to a new form of communication and a new form of advertising and it is consider as one of the cheapest, fastest and easiest tool to promote a business. It is called text messaging or SMS (Short Message Service). It is the modern version of word of mouth marketing. We can even call it the word of mobile marketing or simply Text marketing.

Today, text messaging is used as a network in the automated system and today's company utilize this technology to market their product and services. Statistics shows that 94% of the times, text messages are read immediately. Some companies interact with each other to maximize this technology. And to do this all you got to do is hire a company that provide such services. There is a lot of SMS marketing company that offers business advertising through SMS or text messaging. Price will depend on what kind of services that you would like to avail. The method of how they will deliver your messages will depend on the packages that you will choose.

But one particular SMS marketing company that is unique in terms of the services that they offer is SendSavings. The company is in partnership with non profit and charitable institutions that uses text messaging as a way to generate funds and at the same time SendSavings will promote your company's product or services. This is where you can advertise your company but at the same time you are helping the charity institution of your choice to raise funds. Your ads will be send according to your preference of audience, and includes zip and radius, demography of the recipients, category of what you offer, and the date and time that your offer should be sent and delivered. They also have services that offer text coupons that can save money to your target audience by simply redeeming the text coupons. It is validated and tracked through the use unique code.

SendSavings helps non profit and charity organization by raising funds through this kind of arrangement. They offer their service for free by simply registering the organization and SendSavings will donate $0.05 for every text message that has been delivered regardless if the recipient uses the offer or not. You can learn more about SendSavings by simply visiting their website, sendsavings.com

Text Messaging As Marketing Tool

By: John Stewart

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