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Texting To Homeownership: Real Estate Text Marketing

Over the past several years, society ahs gotten used to instant results

. Technology has evolved to cater to the demands of people getting information faster so they can do more in their day. Mobile phones, especially smart phones, help with multitasking during the day. For busy people, it is had to fit more into a packed schedule for any reason. With all the technology available, even buying a house is just a text away. Realtors know how hard it is to juggle appointments which is why real estate text marketing is very popular.

Agents have long realized buyers do have a lot of things to do during the day without trying to find more time to do even more. Looking for a house is a time consuming chore, between phone calls, open houses and pouring over internet and newspaper listings. With meeting as many sellers and prospective buyers, agents are also pressed for time. Real estate text marketing has become a popular tool to get information to prospects without interrupting either parties schedules.

Setting up this marketing initiative isnt hard to do. As an agent decides to start, they should find a text marketing firm. Its not expensive to set up or go through a firm to do. These firms usually charge a flat monthly fee and not a per text message fee. Because these fees are so reasonable, sellers with different budgets can sign up for this service. Once set up to receive the service, many agents enjoy the different benefits they are provided.

To get started using the service, its not hard to do nor is it time consuming. Once the agent has signed up with their preferred firm, they can log into their account. Agents can then upload pictures of the homes they are selling as well as the information on the home. After all that has been submitted, prospective buyers can view it.


After the account has been set up and information loaded, real estate agents should advertise. Established agents already have a website and a social media account. Using those followers and tools, agents should let them know of the text marketing availability. Agents should remember to keep all the content updated and reminders sent consistently. For agents that also use e-blasts and flyers, this information can be easily added. When there is an actual sign in front of the home for sale, agents should put sign riders, the text message code, on the sign as well.


As the tool is getting responses, the seller will begin to receive notification of interest in real time. Text marketing firms will alert the seller by text message and or email. The phone numbers are stored for the seller to follow up with the prospects. Many agents also use the information for promotional purposes as well.

Reports from agents that combine text marketing with other marketing strategies indicate their sales have increased along with their prospect database. With all the demand for instant answers, text message marketing is becoming more popular. Its convenient and easier for prospects to receive housing information via text messages than having to track down the agents information and calling for an appointment.

Now is the perfect time for agents to start using real estate text marketing. Everyday billions of texts are sent . This marketing strategy can be an advantage for serious and curious homebuyers and prospects. With all the new and faster data packages available for consumers, receiving housing information is an easy process. As this process gets easier, more people will take advantage of it and agents will earn more money as they save time.

by: refzrsim
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Texting To Homeownership: Real Estate Text Marketing Anaheim