The 24-hour Tool In Your Info Marketing Tool Kit
If you follow a certain musician or band around
, the news and eventual day that they offer new music, photos, or discounted concert tickets are always worth checking the Web regularly for.
A lot of people take the Internet for granted. Even though it really wasnt all that long ago that the Internet was introduced on the domestic market, its become so ingrained in our daily lives that it doesnt seem that exciting anymore. But in the grand scheme of things, the Internet is still only being utilized so much. Its fullest potential has likely not been realized and entrepreneurs, especially info marketers, can take advantage of this with an exciting web site.
Examining the most popular web sites online these days is often a good way to get started on making your info marketing web site that much more exciting. What do they have that could make yours that much more interesting?
One thing that is most obvious is that you must have a regular update process. Nowadays, news sites get their news as soon as its available. As an info marketer, this might not always be an option for you, but you can create a way of updating your web site with good, brief content to hook your clients into your business. You have options of doing the updates yourself with your own content or finding another source to stream it in for you.
The next most obvious elements to incorporate on your homepage are digital videos and/or sound bites. Im a bit leery of recommending this, as, being an info marketer, this kind of flashy material can take away from your info products, specifically the info content that you want people to read. However, a single video that is strongly related to your info material can be a good addition. A video of you giving a seminar, announcement, or a video from another source plus a sound clip of info-related material can give viewers or prospective clients something to view to get interested in your business.
As a reminder, if you bring info, videos, sound bites, or graphics in from another source, do not forget to get permission first. A lot of web resources will help you, but ask them beforehand. Theres no need to get into legal trouble in the name of jazzing up your web site.
Now, you want to drive people to your web site to get in on the action, right? This can be done a number of different ways. Place special announcements within your e-newsletters, offer deals through the web site alone, and maybe even create an interactive attraction on the web site, such as a contest or message/feedback board to get your clients involved in your online material. This is where working online can be the most fun and everyone from you to the boss to the client living somewhere else can utilize the Web to its absolute full potential.
Other little things can go a long way towards making your web site more exciting. Newly stylized designs, digital products, and an archive of your best work can all act as other elements to help make your web site come alive. Try using new markups like XSL or XML to create material that give it some spontaneity. When in doubt, get a web site designer on the phone whos current on modern web site creation. They can often add the necessary tips to make your web site that much better.
In the end, an info marketers web site is a reflection of your business and your info, and should show off the best you can offer. It should always be interesting and kept alive. It should always be exciting. Take some time to make it so.
by: Adrian Newman Wealth
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