China,the World's Second Largest Luxury Goods Market After Japan

Chinese luxury site Noble Chinese posted a Top Ten List of preferred domestic luxury labels

, as chosen by its readers. Only two of the entries are fashion brands, while the rest are spirit labels, affirming that when it comes to fashion,Kids True Religion Jeans Western brands are still the best-known and favored amongst Chinese netizens.China, the world's second largest luxury goods market after Japan, is expected to become the biggest in the next five years. The booming retail scene there has led tons of Western brands to set up shop in the country. Every luxury European label from Christian Louboutin to Salvatore Ferragamo to Corneliani has announced that they will expand their business there within the next three years by launching a slew of new boutiques.moncler boots

one of the rare domestic luxury labels in China -says that the lack of Chinese luxury brands can be attributed to the fact that they are not treated fairly in their own country: "Some high-end shopping malls and department stores in major Chinese cities, for the sake of their own short-term interest, are willing to open the doors and to bow down themselves in front of foreign luxury brands by offering many privileges.afffk01fj For instance, foreign brands are always offered considerable discounts, the best locations, extended rent exemptions for a couple of years, covering cost for store renovation of the openings, reduced fees, etc.christian louboutin outlet

Domestic Chinese brands are increasingly facing competition from Western brands that have begun tailoring their products to local needs, tastes, and desires. For instance, brian atwood recently launched a Chinese brand- Shang Xia, which sells ready-to-wear fashion, tableware, and home furnishings inspired by Chinese culture- while US denim maker Levi's launched its dENIZEN jeans brand this past summer, with measurements aimed at Chinese consumers since they have narrower hips, smaller bottoms and shorter legs than Americans.brain atwood boots

by: lee ann

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