The 7 Great Lies Of Network Marketing
More than 4 years ago, Ann Sieg introduced us to the 7 great lies of network marketing
. This is among the bestselling marketing books available and remains in high demand as more people are exploring the world of network marketing. Before you check out this book, it can be in your best interest to look at those lies and understand how they can impact your life.
Lie # 1: Everyone Will Be a Prospect for You
No matter how many people know you, some of them arent going to be a good prospect for you to do business with. You need to look beyond the relationship you have and think about if they are actually going to be a good match.
Lie # 2: It isnt Selling Products, It is sharing them
For a company that is focused on sharing products, you have to buy quite a bit of samples. The goal is to get the right product in the right hands and have that person transform your business, thus selling products.
Lie # 3: It is So Easy, Anyone Can Sell
If everyone could sell the product, no one would fail. A lack of failure at that point means that the market has become over saturated and no one is making money.
Lie # 4: Well Be There Building Your Business
Why would anyone invest their time and money in your business, just to see your success? Because it means success for them and once you are making some money, they will focus their attention on someone else. Even if what you take in, doesnt offset your own costs.
Lie # 5 : Our Products Are the Best Ever
Every company wants to celebrate the fact that they offer the best products on the market. But while you can tweak the flyswatter 100 different ways, at the end of the day it is still a flyswatter. You need to be realistic about the products and determine if there is genuine value to them, or if you are just helping to sell a fancy product that does what cheaper products can do.
Lie # 6: Your Failure is Because You Just Arent Believing Enough
It is insulting to tell someone that if they tried harder, they would be far more successful. While it might be a struggle at first, many entrepreneurs expect that. But when a system is broken and people arent seeing results months into the process, there is a chance that a bigger issue is in place.
Lie # 7: This System is Proven
Thousands of products are proven. But where is the avalanche of proof showing that these results are real? Before you invest, make sure you really do look into the truths out there.
Now that you understand the seven lies to a point, you may want to look more into the book The 7 Great Lies of Network Marketing. Anns book will not only open your eyes, but it can also help you to approach network marketing in an educated manner.
by: BrianGarvin
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