The Age of Google
The Age of Google
The Age of Google
Marketing a business these days has moved into the land of ultra- techie. To live easily in this realm seems to require genetic software that was not included in my 1947 gene pool!
I consider myself to be a relatively intelligent woman and I even have an ipod that I use regularly. Mind you, I didn't purchase this until last November. Until then it seemed scary. Wow, an ipod is now beyond easy compared to understanding the Google empire. Google has become the Deity of the internet and almost overnight, my business market boundaries have stretched to the ends of the Earth, because even in the farthest corners of the planet, there is internet available somewhere.
I just read about a product called The Question Box that is used in places that are too remote to sustain a live internet link. It works by installing an intercom in a village that is linked to a nearby town where there is a computer with a live operator.
I went to a presentation yesterday by Marc, a 30ish year old geek who talked about how I would be left behind very soon if I didn't get myself set-up correctly. Gone is the simplicity of just adding the right key words to your website. This is now taken for granted. There was a traumatized 68 year old woman in the audience who seemed to grow pale as the discussion continued on. She said, " I can't handle using a computer and don't know how to update my website." She was visibly upset and I could tell she felt a bit like the Neanderthals must have felt when the Cro-Magnons began to evolve on earth. In fact, I remember that bit in the Clan of the Cave Bear when Creb saw his life path stop and Ayla's go on into the future.
I asked Marc to tell me the main five things I need to do to prepare for when Google makes its next mega-evolution, which is supposed to be happening this year. I figure I don't need to understand it all now. I just need to find someone I trust and do what he says. I'm going to share these five things with you, and possibly like me, you won't question it. You will just do it. It's all about optimizing your website and getting the right traffic to your site fast. If you have a non-local business, this is essential now that we are in 2008.
1. Stumbleupon. This is an extension of Firefox that allows people to rate each other's websites and somehow this effects your Google presence. I signed up today and don't really have a clue how it works!
2. FriendFeed. This is actually awesome as it allows you to manage all of your social networking sites at once. This assumes you have created profiles on such sites like LInkedin, Facebook and Twitter. It is a bit overwhelming but it will sink in.
3. Twitter. At first Twitter seemed like a horrible waste of time as I got scads of inane messages from people who had nothing better to do than to let us all know what they were having for dinner. I have now discovered how to use it to promote my business. I have a blog post that explains this and yes, it works. If you want to follow me, my Twitter name is "kayasinger".
4. Facebook. This is the primo social networking site. You add your profile and then get involved in Facebook Groups which helps your Google ranking.
5. Google Profile. If you have a gmail account you already have this, but make sure you add Google Analytics.
I now can breath a sigh of relief that I have completed these five tasks and I won't be left behind. Now I am wondering if I can transform my genetic makeup and actually understand what I am doing and how it all works. It could be that people of my generation who were born before television, have some important purpose right now. We hold the energies of both worlds. Just think about it!
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