The Basics Of Marketing With Business Cards Part 2

In the previous article, Ive talked about the first list of essentials that as a

marketer and business owner, you need to know in order for you to have a successful business card printing campaign. So here are some more basic elements you need to consider so you can make your marketing tool work hard to achieve your goal of success.

Crosscheck with the proper organizations for your logo. Although you can add your logo to your business card printing, some organizations and market groups have certain regulations with the use of logos. Most vendors and banks for example have their own set of rules when it comes to the use of logos in business cards. You might want to check them out first before you continue with designing your business cards.

Consider including information that lets your recipients know you can speak other languages. This is one way of reaching out to your target customers who are non-English speakers. By including information or a line even at the backside of your cards to let them know that you can speak their language, can go a long way in getting you more potential clients for your business.

Print on paper you can write on. Always remember that recipients of your cards will generally take down notes about you when they get your cards. So make sure that theyll be able to do so with your business cards. Although plastic and other stock materials can make your business cards look unique, it also takes away the chance for your potential clients to note down some of the most important details they need to better remember you.

Give as many business cards as you receive them. Distribute as many business cards as you can. Your business cards are not meant to be stashed and stored. They are meant to be given away. So make sure that you hand out as much as you can.

Always have them handy. One of the fatal errors of any business owner and marketer forgetting to bring their business cards with them. This is a big no-no especially when youre engaging in business. If you want people to get to know you, you have to give them your business card. A reputable business is believed to have a business card. Without one, you are considered as a fly-by-night company and wouldnt be taken seriously by your potential clients.

If you want to be known and remembered, your business card is the best way to do it. So make sure you always have your cards with you. The real importance of marketing with business cards is that you always have them handy because every place and person you meet is an opportunity to market your business.

by: charen smith

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