The Basics Of Online Marketing For Your Legal Practice (part 1)

It should come as no surprise that the Internet plays an important as well as essential role in almost every kind of marketing strategy these days

. Despite the fact that those in just about every other industry around the world have adopted some kind of online marketing as part of their overall marketing strategy, with the exception of attorneys.

Very few attorneys have turned to online marketing.This stems from concerns about privacy to those about ethics, many law firms are concerned to use this channel for a variety of different reasons. The simple reality, though, is that online marketing is often the perfect tool for attorneys, just as it is for professionals in other industries, and this article series will not only walk you through the benefits of internet market, but also the various types available.

Why Market Online?

One of the biggest hurtles for many firms to overcome initially is understanding why they should market online. Most understand the importance conventional marketing strategies, but the benefits of online marketing are sometimes elusive. Here are just a few of the benefits you may not have considered:

Its more convenient for potential clients. They can connect and interact with you 24 hours a day, 365 days a year, not just during business hours

Reduced marketing costs are a huge benefit. You can spend as little as you like on online marketing and expect highly efficient results.

Better flexibility is also at play. With a series of direct mail campaigns, for instance, youre locked in, but with online marketing, you can adjust your strategies as often as you like.

Instant access to a wider base of potential clients is another solid benefit. You may be able to reach sections of your target market you never even considered thanks to your online marketing efforts.

Better analytics are also to be expected with online marketing. Depending on which channels you decide to employ, you can often track which campaigns are most effective, leaving you with the data necessary to move forward as you continue to plan and refine your online marketing strategy.

The Starting Line

Even if youre already familiar with the reasons you should be marketing your law firm online, you may not have a clue where to begin. Over the course of this article series, well be looking at how to use your existing site as a marketing tool, online advertising, blogging, and social media marketing. Well not only take a look at the effectiveness of each method, but also how you can get started using each of those channels and some best practices while youre marketing online. Stay with us for part two when well look at using your site as a marketing tool.

by: Sean Cook

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