SEO is surely one of the most useful techniques to take your online business to the
next level as well as take your offline business to the next level with online marketing. However it can more often than not get quite confusing as you are given a lot of choices most of the time. In case you have never been involved in the SEO process previously, you might find yourself in a precarious situation trying to juggle between the wide range of SEO packages offered to you.
Most of the times business owners go by the reputation of the company and the price of the package. A general feeling is that a reasonable company offering an SEO package at a reasonable rate can be considered to be good. However you are making a big mistake here. This is not the way to choose SEO packages. There are a lot of key factors that you have to consider or else all your amount might go down the drain.
To begin with, give a thought to the industry that your business falls under. Further look at the competition you have. In case you have immense competition for keywords that you select and you are opting for a package of USD 100 per month, you are wasting money. You will never get results because the top rated sites are spending thousands each month. You have to opt for a less competitive keyword which might also bring down the traffic as it might be less searched for or increase the amount that you are willing to pay.
It is noticed that people only go by monetary terms when it comes to SEO. In most cases this works against you, either you might end up paying higher for getting ranked for less competitive keywords or pay a very small amount and never get ranked. You have to look at the total traffic that is targeted with the selected keywords. In case your provider is giving you 10 keywords with approximate 1000 searches per month on each, you have a maximum chance of 10000 people visiting your site.
Now, if these keywords are not too competitive and you can rank on the top page, you might be able to pull around 3000 people to your site. If you pay the provider USD 150 per month for that, your cost per visitor is USD 20. This is what you need to look at while selecting packages. Do not get overwhelmed by reports and reputations, it is actual business facts that make a difference.